Munich, September 8, 2025 – Turkish mobility brand Togg has marked a major milestone in its global journey with its official entry into the German market at IAA Mobility 2025 in Munich. At the centre of the brand’s European debut is the world premiere of the production-ready T10F fastback sedan, presented alongside the all-electric T10X SUV. Both models arrive in Germany with the distinction of achieving the highest possible five-star rating from Euro NCAP, underscoring Togg’s unwavering commitment to safety.
Expanding from Türkiye to Europe
From September 29, 2025, German customers will be able to order the T10X and T10F exclusively through Trumore, Togg’s in-house service and ordering platform. Already in use by more than 70,000 drivers in Türkiye, the app-based service is central to Togg’s ambition of building a user-first digital ecosystem. With the T10F’s launch in both Türkiye and Germany almost simultaneously, Togg is signalling its intent to grow beyond its home market at pace.
“With the T10X and T10F, we are entering the European market with confidence. Achieving five stars from Euro NCAP underlines that safety has been a top priority for us from the very beginning,” said Gürcan Karakaş, CEO of Togg.
A Mission Beyond the Car
Guided by its philosophy “More Than a Car”, Togg positions itself not merely as a manufacturer but as a creator of connected, fully electric mobility solutions. Central to this strategy is the seamless integration of hardware, software, and services designed around user expectations.
Germany, with its status as Europe’s largest and most competitive automotive market, represents a natural first step for Togg’s European expansion. “It is only natural for Togg to begin its European journey here. Our two models stand for a user-centric, forward-looking mobility experience. In addition, we are building a holistic mobility ecosystem in Germany by introducing our digital platform Trumore to new users. We are also evaluating the introduction of our Trugo charging infrastructure in Germany,” Karakaş added.
A Historic Moment for Türkiye’s Industry
The move into Germany is not only a strategic step for Togg but also a moment of national pride. Fuat Tosyalı, Chairman of the Board at Togg, described the occasion as a “historic moment,” emphasising that this marks the first time a fully self-developed and manufactured Turkish electric vehicle has been presented to the European audience.
“It is a true testament to the spirit of innovation and determination that has driven our work in recent years,” Tosyalı noted.
Meeting the Demands of a Changing Industry
With its first two production models, Togg is responding to the fast-evolving demands of the mobility sector. Both the T10X SUV and the T10F fastback sedan combine advanced safety, digital connectivity, and full electrification with an emphasis on user-centric design. Together, they form the cornerstone of Togg’s international ambitions, representing not only a new chapter for the company but also for the broader Turkish automotive industry on the global stage.
Experience Togg at IAA Mobility 2025
Visitors to IAA Mobility 2025 can explore Togg’s debut at two locations:
- Exhibition Booth: Hall A2, Booth C40
- Open Space Experience: Königsplatz TD 110
About Togg – #ReDefineMobility
Founded in 2018 as a joint venture between Anadolu Group, BMC, Turkcell, Zorlu Group, and TOBB, Togg was created with the ambition of building a global mobility brand with full intellectual property rights. The company develops fully electric, connected mobility devices and is actively building an integrated mobility ecosystem that extends far beyond the car itself.
With its focus on user-centricity, digital connectivity, and sustainability, Togg embodies the vision of making mobility smarter, more accessible, and zero-emission, redefining how people move in the modern world.
