THE NEW PEUGEOT 301 – A COMPACT FOUR-DOOR SALOON TO EXPAND INTERNATIONAL MARKETS
The new Peugeot 301 is a clear illustration of the Marque’s internationalisation and demonstrates its desire to conquer new markets. It has been specifically designed to appeal to a wide customer base attracted by four-door saloons which are both accessible and present an enhanced level of status. In keeping with Peugeot’s desire to introduce cars for specific markets, the 301 is not intended for the UK market.
The Peugeot 301, which in time is expected to become one of the Marque’s best selling vehicles worldwide, is positioned at the heart of its segment. It offers modern styling and features that are carefully adapted to fulfil the expectations of the different markets in which it will be sold.
The 301 incorporates the latest stylistic codes of the Marque offering a modern design and character which inspires emotion and gives an impression of strength. Furthermore, the design of this new car was guided at every stage by the desire to be the best in class incorporating Peugeot’s highest quality criteria.
The 301 was developed to adapt to all conditions of use, and extremes (hot countries, cold countries, and poor roads). With an overall length of 4.44 metres it sets itself apart with an optimised and generous structure which puts it a step ahead of the competition. So, it will have benchmark characteristics in its segment:
- Class leading occupant space in the rear due to a wheelbase of 2.65 m
- A best in class boot volume of 506 dm3 (VDA 210)
- Safe handling combined with high levels of comfort, the result of Peugeot’s chassis expertise and thus guaranteeing excellent driving pleasure under all conditions
- A wide range of safety equipment available: ESP, ABS, up to four airbags, emergency braking assistance, ISOFIX, etc.
The range of latest generation petrol and diesel engines on the 301 is perfectly suited to the expectations of target markets, with power values ranging from 71 bhp to 115 bhp and manual, piloted or automatic gearboxes:
- 1.2 l VTi 52 kW (71 bhp) (1) with manual or EGC ( electronic gearbox control)
- 1.6 l HDi 68 kW (92 bhp) with manual gearbox
- 1.6 l VTi 85 kW (115 bhp) with manual or automatic gearbox
A symbol of modernity, the 301 therefore will become the second car in the Peugeot range, after the 208, to benefit from the new range of 3 cylinder petrol engines (1.2 l VTi) which, due to their advanced technology, combine driving pleasure and reduced fuel consumption.
The 301 incorporates modern comfort equipment (electronic air conditioning, MP3 audio system with Bluetooth hands-free kit and USB connection, remote opening of the boot, rear parking assistance, etc), all of which guarantee an excellent level of comfort on board.
A family vehicle that is both safe and reliable with great driving characteristics, these are elements that have already ensured the success of the Marque in many of the countries where the 301 will be sold. Indeed, Peugeot has been manufacturing motor vehicles for more than 100 years and has designed numerous saloons which have earned and continue to earn their place in motor vehicle history (404, 504, 305, 405, 406, 407, 408, and 508).
The new Peugeot 301, manufactured in Vigo (Spain), will have its world premiere at the Paris Motor Show in September. It will then go on sale from 1st November 2012 in Turkey then into Central and Eastern Europe, Russia, Ukraine, Greece, The Middle East, Gulf and African States, as well as in certain Latin American markets.
(1) subject to homologation
