For the first time, BMW is offering comprehensive product literature as an iPad application
Munich. The application containing all the product information on the new BMW X3 has been available in the App Store since the beginning of December 2010, offering the chance to experience the vehicle via iPad.
The application combines the advantages of the classic product catalogue, the website and the interactive possibilities of the iPad.
The BMW X3 App not only provides plenty of information and video material, but also gives users the chance to configure their ideal vehicle individually and to order product literature by operating the touch screen. The highlights of the application also include an interactive 360° view.
Customers can also contact BMW directly using an integrated form if they wish to arrange test drives.
Using the iPad’s direct links to social media channels such as Facebook, users can post information about the vehicle on their own wall or send their ideal vehicle to friends.
With this application, BMW is examining, for the first time, the possibilities that the iPad offers in terms of sales promotion measures and creating a platform for the communication of further vehicle and product literature.
The iPad application is available free of charge at itunes.apple.com/app/bmw-x3/id404814453.
Further information can be found at bmw.com/X3App.
The BMW Magazine on the iPad
The BMW Magazine is already available as an iPad application. This opens up a comprehensive multimedia brand experience to readers, above and beyond the printed version. Photo series, videos and sound files integrated into the layout along with a Find the Pair game offer clear added value over the print magazine. The editorial highlight of the second BMW Magazine iPad App is the Art Car designed by Jeff Koons, which takes on completely new interactive dimensions on the iPad. The artist’s design has been processed for the App in such a way that the reader can use the touchscreen to paint the BMW – which is initially a pristine white – in Koons’ brightly coloured style.
