The Guild of Motoring Writers has announced the three-strong shortlists for each of its 14 prestigious annual awards, confirming the calibre and diversity of talent that continues to shape automotive journalism, PR and photography across the UK and beyond.
Winners will be revealed on Thursday, 4 December, during the Guild’s black-tie dinner at its long-established home—the Royal Automobile Club, Pall Mall, London. Finalists and guests will gather for an evening that traditionally draws leading journalists, industry figures and notable contributors to the motoring world. Alongside trophies, each category winner will also receive a cash prize, adding further recognition to their achievements.
Celebrating Excellence Across the Motoring Media Spectrum
While the 14 core categories form the backbone of the awards, the evening will also feature several additional honours recognising talent, contribution and impact across motorsport, motorcycling, diversity and broader industry engagement. These include:
- Driver of the Year
- Rider of the Year
- Outstanding Achievement in Motorsport
- GOMW Diversity Award
- GOMW Special Commendation sponsored by Kia
- Pemberton Trophy
- President’s Trophy
Each sits alongside the evening’s most coveted accolade: the Sue Baker Journalist of the Year, sponsored by loop. Named in tribute to the Guild’s former Chair, this top award is selected exclusively from the winners of the other categories, marking it as a recognition of the very best among the best.
The 2025 Finalists
AlcoSense Campaigning for Motoring Award
Jack Carfrae
Louise Cole
Trinity Francis
BCA Feature Writer of the Year
James Taylor
Aimée Turner
Richard Webber
Bentley Motors Editor of the Year
Gavin Braithwaite-Smith
Craig Cheetham
Will Shiers
Continental Tyres Commercial Vehicle Writer of the Year
Jack Carfrae
Trinity Francis
Will Shiers
Genesis Award for Automotive Technology Journalism
Jack Carfrae
Neil Kennett
Robert Marshall
GOMW & MICA Young PR Professional of the Year Award
Bradley Beningfield
Filip Czajkowski
Thomas Davis
GOMW & WOMAC Award for Fundraising sponsored by Imprimatur
Jeff Bloxham – The Lullaby Trust
The Worshipful Company of Coachmakers and Coach Harness Makers of London
Southern Group of Motoring Writers
Gordon Bruce Classic Writer of the Year sponsored by Hampson Auctions
Charlie Calderwood
Nathan Chadwick
Sam Dawson
Hagerty Award for the Montagu of Beaulieu Trophy
John Brooks
Peter M. Larsen & Ben Erickson
Karl Ludvigsen
Prodrive Motorsport Cup
Jakob Ebrey
Jonathan Noble
James Taylor
Prova PR Business Writer of the Year
Theo Leggett
Jonathan Manning
Aimée Turner
RAC EV Journalist of the Year Award
Mark Bursa
Jack Carfrae
Aimée Turner
Sir William Lyons Award sponsored by Jaguar
Joseph Gorst
Sachin Shaw
Max Taylor
Subaru Motorsport Photographic Award
Will Broadhead
Jakob Ebrey
Drew Gibson
Suzuki General Photographic Award
Max Edleston
Matt Howell
Aston Parrott
Toyota Young Writer of the Year Award
Yousuf Ashraf
Dino Buratti
Alex Wolstenholme
Looking Ahead to Awards Night
With categories spanning the full breadth of motoring journalism, photography, communications and motorsport, this year’s shortlists reflect both established leaders and promising newcomers. The Guild’s annual dinner remains a highlight of the automotive media calendar—not only a celebration of individual excellence but a reminder of the evolving, innovative and ever-important role played by motoring storytellers.
For those not attending in person, the Guild will share each winner as they are announced via its Facebook and X (Twitter) channels. Followers can stay up to date by watching the hashtag #GOMWAwards.
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