In the heart of Martorell, a creative revolution is underway at CUPRA, as Francesca Sangalli, head of Colour & Trim Concept & Strategy, unveils the artistic journey behind the interior design of the CUPRA Terramar. Inspired by the raw beauty of nature, the design process transforms an empty table into a vibrant tableau, filled with textures, colors, and ideas that breathe life into the brand’s sporty SUV.
The Essence of Inspiration
Sangalli emphasizes that every design begins with an inspiration—be it an image, a texture, or a sound. “It all starts with the essence of raw, unaltered nature, which helps us express the emotions we want to achieve,” she states. This foundational philosophy guides the evolution of the moodboard, a dynamic collection of fabrics, structures, and visuals that underpin the design ethos of the CUPRA Terramar.
The Three Pillars of Design
Central to the Terramar’s interior is a triad of essential pillars: lightweight structure, embracing musculature, and striking details in copper. These elements not only coexist but also interact, creating a cohesive narrative that reflects the CUPRA identity.
Lightweight Structure
The first pillar emphasizes the visual structure of the interior, showcasing the beauty of simplicity. Sangalli describes a piece of the CUPRA Terramar’s centre console, a prime example of this approach. “Harnessing technology like parametric design allows us to create 3D graphic elements that add texture and a sense of movement,” she explains. Rather than embellishing, CUPRA aims to highlight the authenticity of materials, creating dynamic elements that enhance the interior hierarchy from the outset.
Embracing Musculature
Contrasting the firm structures, the second pillar introduces softness and tactility, enhancing the overall sensory experience. Techniques such as embossing, debossing, and embroidery elevate the sophistication of the interior. “All these graphic elements generate continuity without disturbing the balance,” Sangalli notes, ensuring that the soft trims seamlessly integrate with the robust features of the design.
Striking Details
The final pillar is characterized by distinctive copper accents that provide a striking contrast against the more neutral tones of the interior. Sangalli explains the importance of these details: “Copper helps us highlight focal points in the design, making our brand fully recognizable.” The nuanced application of color elevates the aesthetic, ensuring that every element serves a purpose while contributing to the overall identity of CUPRA.
The Dynamic Creative Process
As the empty table transforms into a mosaic of textured parts, fabric scraps, and copper highlights, it embodies the dynamic nature of CUPRA’s design philosophy. Each element, thoughtfully arranged, represents a step in the creative process that merges technology with the essence of nature. “It’s the starting point in the story of a model that embodies authenticity in every aspect of its design,” concludes Sangalli.
The CUPRA Terramar is not merely an SUV; it is a testament to the brand’s commitment to innovative design rooted in nature. By harmonizing lightweight structures, tactile musculature, and striking details, CUPRA has crafted an interior that resonates with authenticity and sophistication. As the design continues to evolve, the Terramar stands as a symbol of a new era in automotive luxury, where every element tells a story, and every detail is a reflection of its natural inspiration.
