Mercedes-Benz has redefined the automotive landscape once again with the unveiling of the all-new CLA, the first model in a revolutionary new family of vehicles. This latest iteration delivers an unprecedented blend of intelligence, efficiency, and emotional appeal, making it the most advanced CLA to date. More spacious, refined, and intuitive than ever before, the CLA is poised to set a new benchmark in its class.
To mark the significance of this launch in the United Kingdom, an exclusive animation showcasing the first images of the CLA will be projected onto London’s iconic County Hall at 19:00 GMT, highlighting its global importance and cutting-edge design.
Intelligence Redefined: The Most Advanced Mercedes-Benz Ever
At the heart of the new CLA is the pioneering Mercedes-Benz Operating System (MB.OS), an AI-driven in-house development that transforms the vehicle into a supercomputer on wheels. This system ensures seamless over-the-air updates, keeping the car’s functionality at the forefront of technological evolution. For the first time, even driving assistance features will receive regular updates, guaranteeing a consistently enhanced driving experience.
A New Era of Personalisation: The Fourth-Generation MBUX
MB.OS introduces the latest evolution of the acclaimed Mercedes-Benz User Experience (MBUX), integrating AI from both Microsoft and Google. This groundbreaking system offers an unprecedented level of personalisation and intuitive interaction, making every journey more tailored and engaging. The MBUX Superscreen, powered by high-performance chips and real-time Unity Game Engine graphics, delivers a seamless, user-centric interface that adapts to the driver’s preferences.
The MBUX Zero Layer functionality enhances usability by displaying only the most relevant information and applications on the central screen. Apps can now be organised into custom folders, mirroring the familiar smartphone experience, while a simple swipe gesture provides effortless navigation.
An AI Companion Like No Other: The MBUX Virtual Assistant
The new CLA’s MBUX Virtual Assistant, powered by generative AI, revolutionises human-vehicle interaction. With natural, multi-turn dialogues and an ability to recognise emotions, the assistant provides an experience akin to conversing with a friend. Leveraging ChatGPT4o, Microsoft Bing, and Google Gemini, the assistant delivers precise navigation assistance and real-time answers to any query. Always present on the Zero Layer as a dynamic Mercedes-Benz star avatar, it fosters an unparalleled level of engagement and convenience.
Next-Level Navigation with Google Maps
The CLA is the first Mercedes-Benz model to feature a bespoke Google Maps-based navigation experience. Seamlessly integrated with MBUX Surround Navigation, this system enhances situational awareness by blending real-world 3D visuals with real-time route guidance. The result is a navigation experience that is both intuitive and immersive, ensuring that drivers always have the most accurate and efficient route at their fingertips.
Unrivalled Safety and Driving Assistance with MB.DRIVE
Mercedes-Benz continues to prioritise safety with the new CLA’s advanced MB.DRIVE system. Standard in Europe, this suite includes Distance Assist DISTRONIC and the newly introduced Lane Change Assist, which facilitates smooth and effortless lane changes. Optional MB.DRIVE ASSIST elevates driving to SAE Level 2 autonomy, combining adaptive cruise control with steering assistance for a more relaxed yet controlled driving experience.
Electric Excellence: The CLA’s Cutting-Edge EQ Technology
Setting a new benchmark in electric mobility, the all-electric CLA 250+ and CLA 350 4MATIC combine efficiency, performance, and sustainability. With an impressive WLTP range of up to 792 km, these models redefine long-distance electric travel. The CLA’s advanced 800-volt architecture allows ultra-fast DC charging, replenishing up to 325 km of range in just ten minutes—rivaling the refuelling time of traditional combustion engines.
Equipped with next-generation lithium-ion batteries boasting 20% higher energy density, the CLA minimises its carbon footprint by 40% over its lifecycle. Its innovative multi-source heat pump optimises energy efficiency by harnessing waste heat from the drivetrain and battery, ensuring superior thermal management while significantly reducing power consumption.
Performance Meets Efficiency: The Revolutionary Two-Speed Transmission
The new CLA features a groundbreaking two-speed transmission that seamlessly balances performance with efficiency. The first gear enables rapid acceleration and high towing capacity, while the second gear optimises energy consumption at higher speeds, ensuring outstanding range and effortless cruising on the motorway.
A Future-Proof Powertrain: Hybrid Variants with 48V Technology
Understanding the diverse needs of its global audience, Mercedes-Benz will introduce high-tech hybrid variants of the CLA later this year. These models will feature 48V technology and an integrated electric motor, providing all-electric driving capabilities at urban speeds. With the ability to recuperate energy and cruise electrically at up to 100 km/h, these hybrids offer a seamless blend of sustainability and performance. Available in three power levels and with an option for 4MATIC all-wheel drive, they cater to a broad spectrum of driving preferences.
The Most Intelligent Mercedes-Benz Ever: A Game-Changer in the Automotive World
The all-new Mercedes-Benz CLA is not just a car—it is an intelligent, empathetic, and highly efficient mobility companion designed for the modern driver. With its groundbreaking MB.OS system, AI-driven MBUX, and state-of-the-art electric and hybrid powertrains, it represents a monumental leap forward for the brand. Whether embracing all-electric efficiency or the versatility of a high-tech hybrid, the CLA offers a compelling vision of the future of driving—one that is intuitive, sustainable, and unmistakably Mercedes-Benz.
