Lotus Cars has long been synonymous with driving excellence, whether on the open road or the high-octane track. Now, as the legendary British marque reintroduces Team Lotus, it signals a renewed commitment to motorsports, bringing together passionate racers, fans, and partners from all corners of the globe. This revival is not just about racing; it is about a shared love for the sport that transcends boundaries, uniting every driver, fan, and enthusiast in the pursuit of performance, passion, and triumph.
The Legacy of Lotus in Motorsport
For over 75 years, Lotus has stood at the forefront of motorsports innovation and success. From the earliest days of Formula 1 to the most recent triumphs in endurance racing, Lotus has built an unparalleled legacy rooted in technical brilliance, a relentless pursuit of speed, and a commitment to drivers. This legacy, built on countless podiums, championships, and iconic moments, is now encapsulated in the unified global Team Lotus.
Lotus has always been for the drivers. It’s a phrase that embodies not just the cars but the spirit of the team itself. It speaks to the dedication to creating vehicles that elevate the driving experience, whether on public roads or the toughest racing circuits in the world. The rebirth of Team Lotus represents more than a mere return to competition; it’s a reaffirmation of Lotus’ unwavering belief in the power of motorsport to unite people, foster ambition, and inspire the next generation of racing talent.
A Unified Global Force
Under the banner of Team Lotus, the brand’s motorsport activities are now a cohesive force, uniting factory-supported programs, partner racing teams, the Lotus Cup championships, driver development initiatives, and fans worldwide. From grassroots competitions to the most prestigious international events, Team Lotus provides the infrastructure, resources, and support necessary for its community of drivers to thrive.
Gavan Kershaw, Director and Head of Motorsports at Lotus Cars, emphasizes the importance of this new chapter: “Motorsport has been in Lotus’ DNA from day one, and we have hundreds of Lotus cars competing every weekend in all forms of classic, national, and international races. Team Lotus unites that passion across every level. Whether it’s GT, endurance, or grassroots competition, we’re committed to supporting teams and drivers who share our love for racing.”
Expanding the Roster: Emira GT4 and Partner Teams
As Team Lotus revs its engines for a new era, an expanding roster of partner teams and customers will take to the track in 2025, starting with the formidable Emira GT4. This car will be challenging on the global stage, with Lotus-backed teams competing in some of the most prestigious racing series. These include Mahiki Racing in the British GT4, Pegasus Racing in the SRO GT Cup in Shanghai, PB Racing in the Italian Championship, and the Euro Series GT4, all bringing the legendary Lotus performance to the forefront of motorsport worldwide.
The return of Team Lotus is not just about continuing an illustrious history—it’s about shaping the future of racing. Lotus is determined to build a global motorsport community, one where shared goals, mutual support, and a love for speed drive success. Each race and each track will be an opportunity for Lotus to demonstrate its commitment to both the sport and the people who make it great.
The 2025 Livery: Bold, Iconic, and Forward-Facing
To mark the reintroduction of Team Lotus, a striking new race livery has been designed for the 2025 season. This unique design incorporates the boldness of Lotus’ signature yellow, a color synonymous with the brand’s racing history, while drawing inspiration from the most iconic liveries of the past. This bold new livery symbolizes not just a connection to Lotus’ storied past but also its forward-facing vision—a symbol of a team ready to make history once again.
As part of Lotus’ 75th anniversary celebration in Formula 1, Team Lotus will pay homage to its incredible legacy while ensuring that its foundations in motorsport are stronger than ever. The livery reflects the team’s ambition to compete at the highest level while honoring the spirit of racing that Lotus has embodied for over seven decades.
A New Chapter for the Racing Community
At the heart of Team Lotus lies a deep sense of togetherness—a commitment to the drivers, fans, and partners who make motorsport the thrilling spectacle it is. Whether in the pit lane, on the track, or in the stands, Team Lotus aims to reignite the passion for racing, inspiring future generations of drivers, engineers, and fans to chase their dreams and be part of something truly extraordinary.
As Lotus sets its sights on a bright future, the message is clear: Team Lotus is back, and it’s more than just a team—it’s a global family, united by the love of racing and driven by a passion that will never fade.
#TeamLotus | #ForTheLoveOfRacing
With the launch of Team Lotus, Lotus is once again proving that motorsport isn’t just a part of its DNA—it is the pulse that drives the brand forward. Racing is more than a sport; it’s a way of life. And with Team Lotus, that life is about to get even more exciting.
