In a landmark announcement for South African sport, Cricket South Africa (CSA) has unveiled a multi-year partnership with Suzuki Auto South Africa, who joins as the Official Vehicle Partner to CSA and the Official Proteas Men’s and Women’s ODI Partner.
This collaboration is more than a commercial agreement—it is a powerful affirmation of Suzuki’s commitment to sport and community upliftment. Notably, it marks the first headline sponsor of the Proteas since 2020, ushering in a new era of corporate backing for South Africa’s beloved national teams.
Driving the Game Forward
CSA CEO Pholetsi Moseki welcomed the partnership, noting its alignment with CSA’s strategic pillars of excellence and access.
“Cricket South Africa is proud to welcome Suzuki, one of the country’s household names in the motor industry, to the CSA family,” Moseki said.
“This partnership provides us with an exciting opportunity to grow the game and inspire the next generation of cricketers.”
Suzuki’s support is already in motion with a donation of 30 vehicles to CSA’s Development Hubs, directly impacting cricket at the grassroots level. An additional 12 vehicles have been provided to CSA itself, ensuring the organisation is equipped to continue its work in advancing the sport across the country.
A Historic First for Suzuki
This partnership represents a milestone moment for Suzuki Auto South Africa—its first-ever sponsorship of a national sports team in the country.
Henno Havenga, General Manager of Sales and Marketing at Suzuki Auto South Africa, expressed his pride in the historic nature of the collaboration:
“It is a milestone that reflects the brand’s commitment to South African sport and talent. Suzuki Auto South Africa is proud to stand alongside both the Proteas Men’s and Women’s ODI teams as their official partner, reinforcing its dedication to development and excellence in sport.”
While the primary focus is on One Day Internationals, Suzuki’s presence will extend across all formats of the game, from T20s to Test cricket, reflecting a holistic commitment to the Proteas’ journey.
Investing in South Africa’s Future
Suzuki’s involvement goes beyond branding. The partnership has a strong emphasis on community impact, aiming to empower the next generation of cricketers through tangible support at a local level.
“Sport has always been a unifier, bringing people together and driving meaningful change in communities,” said Havenga.
“Through this collaboration, Suzuki Auto South Africa is not only supporting the national teams but also making an impact at the grassroots level.”
A Shared Vision of Excellence
This union between CSA and Suzuki symbolises a shared pursuit of excellence, inclusivity, and growth. From supporting development hubs to backing the Proteas on the world stage, Suzuki is showing that true partnerships are built not just on mutual benefit—but on shared values and vision.
As both brands look ahead, one thing is clear: with Suzuki on board, the road ahead for South African cricket looks more driven than ever.
