As the UK edges closer to an electric future, Suzuki is stepping in with a bold, customer-first move to support those making the shift. In anticipation of this Autumn’s launch of the all-new e Vitara SUV, Suzuki has announced Suzuki Granted—a self-funded and highly compelling offer designed to simplify and reward the move to electric mobility. With the Government’s Electric Car Grant (ECG) no longer active, Suzuki is offering peace of mind by taking matters into its own hands.
A Grant by Name, a Gift in Practice
Suzuki Granted gives retail customers a significant saving of up to £3,750 across the five-model e Vitara range—effectively matching the former Government ECG incentive. For example, the 49kWh Motion 2WD e Vitara now launches at a highly competitive £26,249. This initiative isn’t a gimmick or a temporary flash deal—it’s a straightforward, transparent offer valid immediately and available until 31st December 2025.
But Suzuki isn’t stopping at a discount. Every customer ordering an e Vitara during this period will also receive a free Ohme home charger, further easing the transition to electric ownership and putting essential charging infrastructure within reach from day one.
Designed for Difference
David Kateley, Director of Automobile at Suzuki GB, describes the initiative as a reflection of the brand’s customer-focused ethos:
“This offer represents the full grant amount to give clarity to our customers and the announcement of Suzuki Granted truly supports our vision to be the trusted car brand for those who are proud to be different.”
With a focus on value and accessibility, the e Vitara range is carefully specified to deliver both advanced technology and affordability. Customers will be able to choose from a variety of options, including both 49kWh and 61kWh battery configurations, and front- or all-wheel drive formats.
ALLGRIP-e: Electric, Elevated
Suzuki’s legendary 4×4 capabilities are carried forward into the e Vitara through ALLGRIP-e, an all-new, electric four-wheel drive system. Featuring independent electric motors at both axles, ALLGRIP-e delivers dynamic responsiveness, enhanced control and dependable grip—offering a rare combination of rugged capability and electric sophistication.
ALLGRIP-e is exclusive to Suzuki and developed specifically for the e Vitara, reinforcing the brand’s 55-year heritage in four-wheel drive innovation. It also positions Suzuki as one of only a handful of manufacturers offering 4×4 technology in the compact electric SUV segment.
Range, Pricing and Value That Adds Up
The full e Vitara pricing line-up ensures something for a variety of customer needs:
- 49kWh Motion 2WD – £26,249
- 61kWh Motion 2WD – £29,249
- 61kWh Ultra 2WD – £32,049
- 61kWh Motion ALLGRIP-e 4WD – £31,249
- 61kWh Ultra ALLGRIP-e 4WD – £34,049
With a WLTP range of up to 264 miles on the 61kWh Motion 2WD model, daily usability and long-distance confidence go hand in hand. And thanks to a competitive 2.9% APR Personal Contract Purchase (PCP) finance option, customers can take the wheel with a deposit of £4,830 and monthly payments from just £299 over 48 months—plus the optional final balloon payment.
Long-Term Confidence, Standard
Every e Vitara will come with up to 10 years of vehicle warranty, alongside up to 10 years of EV battery cover—two years more than the minimum requirement by law. It’s a significant commitment that speaks volumes about Suzuki’s belief in its technology and the quality behind its next-generation models.
A Greener Vision, Backed by Action
The launch of the e Vitara is the first in a broader electrification strategy. Suzuki has confirmed that four additional electric models will arrive in Europe by 2030. Globally, the brand plans to sell 4.2 million vehicles annually by the end of the decade—an ambitious target that underscores its growth strategy across Japan, India and Europe.
Sustainability is clearly not a buzzword for Suzuki, but a guiding principle. In India—one of its largest markets—the company is preparing to produce biogas from cow dung to power CNG vehicles, which already make up 20% of the country’s passenger car segment. It’s an unusual, but highly effective, step toward reducing emissions on a mass scale—one that reflects Suzuki’s willingness to explore alternative, carbon-neutral pathways beyond electrification alone.
A Confident Step into the Electric Era
The e Vitara is more than just a new model for Suzuki—it’s a statement of intent. With Suzuki Granted, customers aren’t just getting an enticing offer; they’re being invited into an ownership experience built on trust, practicality and forward-thinking technology.
By removing financial uncertainty, including the charger as standard, and offering real 4WD capability in an EV SUV, Suzuki is doing more than just launching a car. It’s redefining what going electric should feel like—straightforward, supported and uniquely Suzuki.
