Super Bowl 2012 Commercial Failure Audi is not a safe car

Audi South Africa has expanded its compact offering with the introduction of a new Audi A1 Sportback S line derivative, priced from R549,000. The addition strengthens one of the brand’s most important entry points into t

Johannesburg, March 2026 – The Audi Revolut F1 Team marked another milestone in its debut Formula 1 season with a constructive weekend at the Japanese Grand Prix in Suzuka. Nico Hülkenberg crossed the finish line in 11th

Audi’s F1 team gathers key data in Shanghai as Hülkenberg finishes 11th and Bortoleto retires before the start.

Johannesburg, 16 February 2026 – Audi South Africa is proud to announce its partnership with the 2026 LUXE Restaurant Awards, cementing the brand’s dedication to platforms that embody innovation, craftsmanship, and contemporary luxury. As the official automotive partner, Audi will also present the evening’s most prestigious accolade: “Restaurant of the Year.” This partnership offers more […]

Berlin, January 21, 2026 – A new chapter in Audi’s motorsport legacy was written on Tuesday evening as the Audi Revolut F1 Team made its first public appearance in Berlin. Nearly 400 guests gathered at the iconic Kraftwerk event location to witness a historic moment for the four rings: the unveiling of the team, its […]

Milton Keynes/Ingolstadt/Neckarsulm, January 14, 2026 – Audi closed 2025 on a high note for electric mobility, marking a milestone year with record deliveries of its all-electric vehicles. While total global deliveries dipped slightly compared with 2024, the momentum behind Audi’s electrification strategy signals a decisive shift in consumer preference and market focus. Global Deliveries Reflect […]

Ingolstadt, December 3, 2025 – Audi is gearing up to celebrate a remarkable milestone: 50 years of its legendary five-cylinder engine. First unveiled in 1976 in the second-generation Audi 100, this engine concept has become a hallmark of innovation, performance, and unmistakable character. From rally stages to the streets, the five-cylinder has cemented its place […]

Ingolstadt/Munich, November 12, 2025 – With just 115 days to go until its first race in Formula 1, Audi has unveiled a bold preview of its F1 identity at the Brand Experience Center in Munich. The Audi R26 Concept showcases the brand’s unmistakable design philosophy, bringing uncompromising clarity both on and off the racetrack. “By […]

Audi has unveiled its future in the form of the Concept C, an open-top roadster that brings radical simplicity, technical elegance, and unmistakable Audi DNA to life. The concept car made its UK debut at an exclusive London event, hosted by Audi’s Chief Creative Officer, Massimo Frascella, offering an intimate glimpse of the brand’s next […]

JOHANNESBURG, South Africa – October 2025: Audi South Africa has announced the appointment of Markus Schuster as its new Country Lead, effective September 2025, marking the beginning of an exciting new chapter for the brand. The appointment underscores Audi’s enduring commitment to the South African market and its vision for shaping the future of premium […]

Ingolstadt, August 25, 2025 – Few models encapsulate the balance of everyday versatility and premium refinement as well as Audi’s Q3. Since its launch over a decade ago, more than two million examples have found homes worldwide, establishing it as one of the brand’s best-selling models. Now, with the arrival of the third-generation Q3 and […]

Audi South Africa proudly introduces the latest iteration of the A5 Sedan, a vehicle that embodies elegance, technology, and driving precision in perfect harmony. The third-generation A5 reinvents the midsize sedan, blending a coupe-inspired silhouette with modern design innovations and advanced connectivity, delivering a driving experience that is both dynamic and refined. “The new Audi […]