28th February 2025 – Subaru UK has strengthened its national retail network with the appointment of five new retailers in key regions across England and Wales. This strategic expansion reinforces Subaru’s ongoing commitment to providing its renowned customer service and all-wheel-drive expertise to a growing audience.
Following a successful 2024, in which Subaru surpassed 250,000 all-time UK sales and earned top manufacturer status in Auto Express’s Driver Power customer satisfaction survey, the brand is poised for further growth. By the end of March, all five newly appointed retailers will be fully operational, enhancing accessibility for customers and ensuring seamless sales and service experiences.
Strengthening Subaru’s Presence Across the UK
The newly appointed retailers span several key regions, further solidifying Subaru’s national presence:
- Wool & Bovington Motors Ltd – Now open in Dorset, offering Subaru’s full range to customers in the region.
- Station Garage – Serving Kilgetty, near Tenby, since early February.
- Crayford & Abbs – Now operational in Norfolk, reinforcing Subaru’s stronghold in the east.
- Green 4 – Set to commence operations on 1st March, catering to customers in Coventry and South Leicester.
- Invicta Subaru Crawley – Scheduled to open on 22nd March, completing the first-quarter expansion.
Each of these retailers will provide Subaru’s latest vehicle lineup, which includes the recently updated sixth-generation Forester Hybrid, the award-winning Outback (Subaru’s top-selling model in 2024), the versatile Crosstrek, and the all-electric Solterra. Customers can expect Subaru’s signature combination of safety, durability, and adventure-ready performance at every location.
Commitment to Excellence and Community
Emily Caddy, Director at Wool & Bovington Motors Ltd, expressed enthusiasm about the partnership:
“Subaru is an iconic brand with a proven track record for safety, reliability, and endurance. We are delighted to be part of the Subaru family and introduce our customers from Dorset and beyond to a range of all-wheel-drive, adventure-ready vehicles that are designed for the thrills and realities of rural living.”
These new retailers join an established network that has built a strong reputation for excellence. Subaru UK Managing Director Lorraine Bishton emphasized the importance of the brand’s retail partners:
*“Our Subaru UK retail network is a vital connection between the brand and our customers. Many of our existing partners have been members of the Subaru family for decades, serving customers for generations and becoming trusted pillars of the community in the process.
“We continue to work tirelessly to further hone and refine our network’s offering, looking to grow coverage in key open points without compromising on quality of service. This also provides a platform for a significant year ahead for our brand, with more exciting news to share in the coming months.”*
A Unified and Premium Customer Experience
All newly appointed retailers will feature Subaru’s latest corporate identity, ensuring a consistent and premium customer experience across the entire network. From vehicle sales to aftersales support, customers can expect Subaru’s hallmark dedication to quality, expertise, and innovation.
With these strategic expansions, Subaru UK continues to enhance its footprint, providing customers with better access to its industry-leading vehicles and an unparalleled ownership experience. As the brand embarks on this new chapter, its focus remains firmly on quality, customer satisfaction, and sustainable growth.
