Subaru has been crowned the top manufacturer in the prestigious 2024 Auto Express Driver Power Customer Satisfaction Survey, a remarkable achievement that sees the Japanese automaker outrank some of the biggest names in the automotive industry. With an impressive overall score of 90.66%, Subaru has solidified its reputation as a brand that truly understands and meets the needs of its customers.
The Auto Express Driver Power Survey is one of the most respected benchmarks for customer satisfaction in the automotive world. It’s an independent study, meticulously crafted from thousands of responses provided by car owners. These responses cover a wide array of important factors, including practicality, safety, reliability, and overall quality. For 2024, Subaru emerged as the leader among 32 manufacturers, proving that it’s not just the flashy, high-profile brands that win over customers.
Paul Barker, the Editor of Auto Express, praised Subaru for its consistent delivery of high-quality vehicles. “Subaru may not be the most high-profile of brands,” Barker said, “but owners have made it clear they’re delighted with their car’s practicality, safety, reliability, and quality, among other key attributes.”
Subaru’s success in the survey is a testament to its commitment to producing vehicles that are not only tough and reliable but also fun to drive. The brand has carved out a unique niche, particularly among customers in rural areas of the UK, who value the brand’s all-wheel-drive capabilities and go-anywhere attitude. “There’s clearly something special about a brand that provides such exceptional levels of satisfaction to its target audience,” Auto Express noted.
Lorraine Bishton, Managing Director at Subaru (UK & Ireland), expressed her delight at the brand’s success. “We are extremely pleased to see Subaru ranked top of the prestigious Auto Express Driver Power customer satisfaction survey this year. It is a testament to the brand, our professional dealer partners across the UK, and the loyal Subaru customer base, that the owners and drivers felt strongly enough to rank us so highly.”
Bishton also emphasized Subaru’s commitment to the core values that have made the brand so beloved. “Producing great value all-wheel-drive vehicles that are safe and reliable are not just statements used in our marketing,” she said. “They are pillars that the Subaru brand lives by.”
Subaru’s achievement in the 2024 Auto Express Driver Power Survey is not just a victory for the brand; it’s a clear message to the automotive industry that customer satisfaction is about more than just brand prestige. It’s about delivering on promises and ensuring that every vehicle that rolls off the production line meets the high standards that Subaru owners have come to expect.
