For the third consecutive year, Subaru ranks among Forbes’ top three Best Brands for Social Impact, securing its place as a leader in purpose-driven progress.
Tokyo, May 23, 2025 – Subaru Corporation has once again proven that doing good and doing well can go hand in hand. Recognised for the third year running as one of the top three brands on Forbes’ 2025 Best Brands for Social Impact list, Subaru has also earned the top spot in the automotive category, further cementing its status as a brand deeply rooted in social responsibility and community upliftment.
The annual ranking—created in collaboration with consumer insights firm HundredX—reflects the sentiments of over 165,000 consumers, who contributed more than 4.4 million brand ratings. The 2025 edition assessed 3,900 unique brands on attributes such as values alignment, trustworthiness, sustainability efforts, community support, and social stance.
What sets this accolade apart is its authenticity: consumers independently nominated brands based on personal experience and perception, rather than responding to a pre-selected list. This approach ensures that brands like Subaru, which embed social impact into their core mission, are celebrated for actions that genuinely resonate with their audience.
Driving Positive Change Beyond the Road
Subaru’s recognition is a reflection of its steadfast commitment to initiatives that extend far beyond manufacturing cars. Through longstanding efforts such as the Subaru Love Promise—a platform encompassing causes from environmental stewardship to education and animal welfare—Subaru and its retailer network have cultivated a reputation for being actively engaged in the well-being of local communities.
This values-driven approach is underpinned by Subaru’s global vision: “Delivering Happiness to All.” Through its Global Sustainability Policy, the company pledges to provide “Enjoyment and Peace of Mind” not just to drivers, but to all stakeholders—emphasising the importance of inclusive, long-term societal benefit.
A Human-Centred Automotive Future
As the automotive industry undergoes rapid transformation, Subaru’s strategy remains distinct: it leads with empathy, responsibility, and integrity. In an era when trust is currency, the brand’s consistent presence on Forbes’ Best Brands for Social Impact list is a clear signal that its values are not only communicated—they are lived.
“Our continued recognition on this list is a testament to the commitment of every Subaru employee and retailer who brings our purpose to life every day,” said a spokesperson for Subaru Corporation. “We are deeply honoured that consumers recognise and trust our efforts to make a meaningful difference.”
To explore the full 2025 Best Brands for Social Impact list, visit www.Forbes.com.
