AMSTERDAM, November 13, 2024 – Stellantis has today taken a significant step to fortify its position as a custodian of automotive heritage with the appointment of Davide Grasso as the group’s first-ever Chief Heritage Officer. Reporting directly to Stellantis CEO Carlos Tavares, Grasso will lead the brand’s efforts to honor, preserve, and showcase the rich histories and legacies of the 14 brands that fall under Stellantis’ expansive umbrella.
The newly established Chief Heritage Officer role highlights Stellantis’ commitment to connecting the brand’s storied past with its vision for the future. Grasso, an industry veteran, is tasked with weaving Stellantis’ legacy into the fabric of its forward-looking initiatives, engaging deeply with customers, communities, institutions, and territories across the globe.
Bridging Past and Future: A Global Role Rooted in Tradition
Grasso’s appointment reflects Stellantis’ intention to evolve as both an innovator and a heritage brand steward. In his new capacity, Grasso will partner with Stellantis’ dedicated heritage centers, museums, and archives to celebrate the unique contributions each Stellantis brand has made to automotive history, while enhancing their roles as cultural touchstones within their communities.
By working alongside Brand CEOs, Grasso will also explore future business opportunities rooted in the brand’s rich historical narratives. This approach aims to foster a deepened customer connection with Stellantis brands through various historical initiatives that echo Stellantis’ commitment to honoring its legacy in an evolving automotive landscape.
Heritage in the Modern Era: The Path Forward
With an impressive array of brands, including Alfa Romeo, Chrysler, Dodge, Fiat, Jeep, Peugeot, and more, Stellantis has a rare opportunity to position itself as a beacon of automotive history, maintaining strong ties to the past while pioneering advancements in electrification and sustainable transportation. Grasso’s role will focus on ensuring that Stellantis’ historical narrative is not only preserved but actively integrated into its brand strategy, shaping a cohesive identity that resonates with enthusiasts, customers, and communities.
This latest move places Stellantis in a unique position to leverage heritage as a strategic asset, aligning its legacy brands with a contemporary and progressive vision. Grasso’s immediate appointment underscores Stellantis’ commitment to building a robust heritage strategy that honors tradition while paving the way for future growth and innovation.
As the automotive industry races toward the future, Stellantis remains committed to keeping its rich past alive, cementing a connection with its audience that transcends the boundaries of time and technology.
