Škoda Auto Celebrates 21 Years as the Official Partner of Tour de France 2024
Mladá Boleslav, June 27, 2024 – As the cycling world gears up for the 111th edition of the Tour de France, Škoda Auto proudly embarks on its 21st consecutive year as the event’s main partner. Commencing with the Grand Départ in Florence, Italy, on June 29, this year’s Tour promises excitement and innovation, reflecting Škoda’s enduring commitment to cycling excellence.
A fleet of 205 vehicles, predominantly electric and plug-in hybrids, including the iconic Škoda Enyaq and flagship Škoda Superb, will spearhead the race. Notably, the all-electric Enyaq will serve as the ‘Red Car’ for Tour director Christian Prudhomme, leading the peloton through 21 stages spanning nearly 3,500 kilometers across Italy, San Marino, Monaco, and France, culminating in Nice on July 21.
Martin Jahn, Škoda Board Member for Sales and Marketing, reaffirmed the brand’s dedication: “Škoda’s enduring partnership with A.S.O. underscores our commitment to global cycling. Through initiatives like the ‘What’s your Tour?’ campaign on our WeLoveCycling platform, fans can engage with exclusive content, contests, and live updates, enriching their Tour de France experience.”
In addition to supporting the Tour de France Femmes avec Zwift, Škoda Auto has extended its partnership with A.S.O. until 2028, reinforcing its pivotal role in advancing cycling worldwide.
Škoda’s association with cycling traces back to its roots: founded in 1895 as a bicycle manufacturer, the company’s legacy continues to thrive through initiatives like crafting the Tour’s crystal trophies and sponsoring the prestigious green jersey. Beyond the Tour de France, Škoda Auto sponsors 20 international sports events and champions amateur cycling through initiatives like L’Étape du Tour de France.
For enthusiasts, Škoda offers a chance to win an unforgettable trip to the Tour de France 2024, featuring VIP experiences alongside cycling legends. Fans can immerse themselves in the action through the #whatsyourtourde campaign on social media and the Tour de France Mobile App, powered by Škoda.
As Škoda Auto redefines automotive innovation, its commitment to cycling remains a cornerstone of its corporate ethos, bridging heritage with future advancements in sustainable mobility.
