SEAT UK opens order books for SEAT Arona FR Limited Edition

Milton Keynes, 29 October 2025 – Celebrating 75 years of innovation and accessible mobility, SEAT has unveiled the refreshed SEAT Ibiza and Arona, two of the brand’s most iconic models. With updated exteriors, refined interiors, and enhanced value propositions, both vehicles reinforce SEAT’s commitment to vibrant urban mobility and forward-looking design. “The SEAT Ibiza and […]

The rhythm of the urban street has always been written in colour, and SEAT is leaning into that idea with fresh intent. The Ibiza and Arona, already central to the brand’s identity, now arrive with an expanded palette th

SEAT & CUPRA closed 2025 with a new all-time sales record, delivering 586,300 vehicles worldwide despite ongoing pressures across the global automotive industry. The result marks a 5.1% increase on 2024 and surpasses the previous high of 574,100 units set in 2019, underlining the strength of the group’s dual-brand strategy and its accelerating shift toward […]

Martorell, 31 October 2025 — SEAT S.A. has reported a resilient performance for the first nine months of 2025, navigating a challenging global environment marked by shifting sales dynamics, EU tariffs affecting the China-built CUPRA Tavascan, and heightened product costs. While revenue increased compared with the same period last year, operating profit declined, underscoring the […]

Martorell, 02 May 2025 — SEAT S.A. has reported a resilient start to 2025, achieving record first-quarter revenues and robust delivery growth, driven largely by the ongoing success of CUPRA’s dynamic model offensive. Despite a challenging global backdrop and notable profitability pressures, the company remains firmly aligned with its long-term strategy of electrification, brand differentiation, […]

Martorell, 13 March 2025 – SEAT S.A. has announced its 2024 financial results, showcasing record-breaking performance despite significant industry challenges. The company achieved an operating profit of €633 million, a 1.3% increase from 2023, with total turnover reaching an all-time high of €14.53 billion, marking a 1.4% rise compared to the previous year. Return on […]

On March 13, 2025, at 12:30 PM CET, SEAT S.A. will host its Annual Media Conference at the CUPRA Headquarters in Barcelona. The event will feature presentations by Wayne Griffiths, CEO of SEAT S.A., Patrik Mayer, VP for Finance and IT, and Cecilia Taieb, Global Communications Director for SEAT S.A. They will discuss the company’s […]

Milton Keynes, 27 January 2025 – A monumental step towards electrifying Spain’s future unfolded at CASA SEAT as SEAT S.A., the Government of Spain, and regional administrations signed the ‘CASA SEAT Declaration for the Promotion of Electric Mobility in Spain’. This agreement, a groundbreaking collaboration between key public and private stakeholders, signals the nation’s commitment […]

Milton Keynes, 27 January 2025 – SEAT S.A. is embarking on a transformative year, reinforcing its commitment to sustainable mobility and electrification. As a cornerstone of the Future: Fast Forward project—a historic industrial initiative in partnership with the Volkswagen Group and others—SEAT S.A. is poised to turn Spain into a European hub for electric vehicles. […]

Milton Keynes, 10th January 2024 – SEAT and CUPRA UK have achieved an extraordinary milestone in 2024, with the latest vehicle registration data from the Society of Motor Manufacturers and Traders (SMMT) revealing an exceptional sales performance. Together, the two brands registered a total of 67,180 vehicles, marking an impressive 16.2% year-on-year increase, far outpacing […]

In a year characterized by uncertainty and shifting dynamics in the automotive industry, SEAT S.A. emerged as a beacon of resilience, reporting an impressive 7.5% growth in vehicle deliveries for 2024. The company’s dual-brand strategy, championing both the innovative CUPRA and the iconic SEAT brands, led to total deliveries of 558,100 vehicles, a notable increase […]

Milton Keynes, 28 November 2024 – The SEAT Leon, a name synonymous with innovation, sportiness, and forward-thinking design, celebrates its 25th anniversary this year. Since its debut in 1999, this iconic model has set the benchmark for technology, style, and performance in the compact car segment, with over 2.5 million units sold worldwide. To commemorate […]