Martorell, 31 October 2025 — SEAT S.A. has reported a resilient performance for the first nine months of 2025, navigating a challenging global environment marked by shifting sales dynamics, EU tariffs affecting the China-built CUPRA Tavascan, and heightened product costs. While revenue increased compared with the same period last year, operating profit declined, underscoring the pressure facing the European automotive sector as it accelerates toward electrification.
Despite these conditions, the company remains firmly committed to its long-term strategy, emphasising margin quality, revenue optimisation, cost discipline and the full leverage of its expanded model range.
Revenue Growth Amid Profit Pressure
Between January and September 2025, SEAT S.A. generated €11.2 billion in revenue, a 6.9% increase year-on-year driven predominantly by CUPRA’s ongoing momentum. The brand’s volume surged 30.5%, reinforced by strong demand for the CUPRA Terramar and CUPRA Tavascan.
However, operating profit fell to €16 million—a reflection of the sales mix, tariff-related impacts on the Tavascan, and rising product costs. Return on sales followed suit, standing at 0.1%.
“The results for the first nine months of 2025 reflect the headwinds we’ve faced throughout the year,” said Markus Haupt, CEO of SEAT and CUPRA. “We are operating in a complicated and dynamic market, but we remain fully committed to our strategy, with a clear focus on electrification, CUPRA’s globalisation, and a sustainable business model built around both our brands. We also remain actively engaged in constructive dialogue with the European Commission to address the tariffs on the CUPRA Tavascan.”
Disciplined Navigation of a Competitive Environment
The company highlighted the importance of maintaining strict financial discipline as the broader market undergoes a transition phase.
“The external environment remains competitive, but we continue to focus on margin quality, particularly for our electrified vehicles,” said Patrik Andreas Mayer, Executive Vice-President for Finance and IT at SEAT S.A. “Through revenue management, strict cost-control programmes and the optimisation of our recently expanded model line-up, we are navigating these conditions with discipline and determination.”
Delivery Growth Driven by CUPRA and Electrification
SEAT S.A. delivered 439,500 vehicles in the first nine months of 2025, up 4.1% year-on-year despite production adjustments at the Martorell plant. These adjustments were necessary to prepare one of the production lines for the upcoming Electric Urban Car family, including the highly anticipated CUPRA Raval.
“The positive sales figures show that we are on the right track. With our two strong brands, SEAT and CUPRA, we continue to offer the best of both worlds to our customers,” added Haupt. “With the upcoming launches of the new SEAT Ibiza, SEAT Arona and the CUPRA Raval in early 2026, we are ready to strengthen our market position and drive future growth.”
Electrified vehicle deliveries grew 79.4%, driven by both PHEVs and BEVs. Fully electric models surged 84%, with the CUPRA Tavascan and CUPRA Born representing 23% of CUPRA’s volume—a sign of the brand’s accelerating shift towards zero-emission mobility.
CUPRA Surpasses One Million Vehicles Produced
CUPRA continues to be the growth engine of SEAT S.A., setting a new record with 245,300 deliveries between January and September 2025—a 37% year-on-year increase. During the same period, CUPRA celebrated a historic milestone: the production of its one millionth vehicle, a CUPRA Formentor, underscoring the model’s global appeal and its role as the brand’s commercial cornerstone.
Continued Transformation and Electrification Leadership
While 2025’s final quarter and the start of 2026 are expected to bring continued volatility, SEAT S.A. maintains strong strategic foundations. The company is deep into the largest transformation in its 75-year history, spearheading Spain’s evolution into a European hub for electric mobility.
Through the Future: Fast Forward project—developed in collaboration with the Volkswagen Group, PowerCo and numerous industry partners—SEAT S.A. has invested €10 billion into electrification. Key to this strategy is the Electric Urban Car project, which will see the company produce compact 100% electric vehicles, including the CUPRA Raval, at Martorell from 2026.
Steering Spain Into an Electric Future
As the only company in Spain that designs, develops, manufactures and markets cars, SEAT S.A. remains a central force in the country’s industrial and technological transformation. With 14,000 employees across its Martorell, Barcelona and El Prat de Llobregat facilities, and exports to more than 70 countries, the company is positioned to thrive as the European mobility landscape evolves.
By strengthening the CUPRA brand, investing heavily in electrification, and preparing its next generation of models, SEAT S.A. demonstrates both its resilience and its commitment to leading the shift toward sustainable mobility.
Key January–September 2025 Figures
- Sales Revenue: €11.2 billion (+6.9%)
- Operating Profit: €16 million (–96.2%)
- Return on Sales: 0.1% (–3.8 pp)
- SEAT S.A. Deliveries: 439,500 (+4.1%)
- CUPRA Deliveries: 245,300 (+37.0%)
- SEAT Brand Deliveries: 194,200 (–20.1%)
