Santa Pod Raceway has announced an exciting new partnership with renowned car care brand Diamondbrite, enhancing the fan-favourite Show & Shine competitions at three major events this summer: The Ford Show, Bug Jam, and Ultimate Street Car (USC).
As part of this collaboration, all Show & Shine entrants will receive a complimentary bottle of Diamondbrite’s all-new Graphene Pro Detailer, paired with Buffing Buddies to help achieve that perfect, mirror-finish shine. In addition, exclusive Diamondbrite detailing packs—featuring some of the brand’s most trusted products—will be awarded to category winners, raising the stakes and the shine.
Since 1992, Diamondbrite has been a benchmark in British car care, known for its innovation in surface protection and detailing technology. From motorcycles to marine craft, and a specialised range for caravans and motorhomes, the brand continues to lead across multiple vehicle categories. This makes it a seamless fit for the diverse Santa Pod community, including thousands of showgoers who combine their love of high-performance vehicles with the freedom of weekend camping.
“Santa Pod Raceway attracts a huge and passionate community of car lovers and enthusiasts who care about keeping their vehicles looking their absolute best,” said Lance Boseley, Marketing Director at Diamondbrite. “Partnering with the iconic Show & Shine competitions gives us the perfect platform to showcase our latest innovations and connect with a dedicated audience who value quality and performance in car care.”
For Santa Pod, the partnership marks a renewed commitment to delivering exceptional experiences for Show & Shine participants, rewarding those who take genuine pride in their vehicle’s appearance.
“We’re absolutely delighted to be working with Diamondbrite at these events,” added Caroline Holden, Commercial Manager at Santa Pod Raceway. “Their reputation for excellence in vehicle care makes them the ideal partner. This collaboration adds real value to our competitions and helps take the experience to the next level.”
The Diamondbrite-sponsored Show & Shine series made a shining debut at The Ford Show this past weekend and continues at Bug Jam 38 (25–27 July) and USC (1–3 August). With premium product giveaways and exclusive prizes on offer, it’s the perfect opportunity for enthusiasts to display their vehicles in top form—and take home more than just admiration.
