Johannesburg, 13 February 2026 – Volkswagen Group Africa has announced the appointment of Ryan Blumrick as the new Head of Volkswagen Commercial Vehicles, effective 1 February 2026. With a career spanning nearly two decades across multiple continents, Blumrick brings a wealth of experience in sales and marketing that positions him to drive the brand’s next phase of growth in Africa.
Blumrick’s journey with the Volkswagen Group began in 2006 at Volkswagen South Africa, where he quickly distinguished himself through his leadership in sales and marketing. He subsequently held several senior positions within Audi South Africa, gaining a deep understanding of the local automotive landscape while shaping customer-focused marketing initiatives.
His international experience is extensive. Blumrick served as Head of Regional Sales and Marketing Strategy at SAIC Volkswagen Shanghai, applying global insights to one of the world’s most dynamic automotive markets. He then moved to Japan, where he most recently held the position of Marketing Director for Audi Japan, further honing his ability to adapt global strategies to diverse market needs.
In his new role, Blumrick is set to focus on strengthening the Volkswagen Commercial Vehicles brand across Africa. His vision emphasizes customer-centricity, market-specific product solutions, and leveraging international best practices to unlock growth opportunities. By tailoring offerings to the unique demands of African markets, he aims to ensure that Volkswagen Commercial Vehicles remains responsive, innovative, and competitive.
Niels Wichmann, acting Director of Sales and Marketing for Volkswagen Group Africa, commented: “We are confident that Ryan’s extensive global experience and proven leadership will play a pivotal role in shaping the future of Volkswagen Commercial Vehicles in the African markets where it has presence.”
As the commercial vehicle sector in Africa continues to evolve, Blumrick’s appointment signals Volkswagen Group Africa’s commitment to aligning global expertise with local market realities. Under his leadership, the brand is poised to deliver solutions that not only meet the practical needs of businesses and customers but also set new benchmarks for excellence in the continent’s automotive landscape.
With Ryan Blumrick at the helm, Volkswagen Commercial Vehicles enters a new chapter of growth, innovation, and strengthened engagement with customers across Africa.
