Rugby Super League gets Isuzu Sponsorship SKy Sports

Rugby Super League gets Isuzu Sponsorship SKy Sports

Isuzu UK to sponsor Sky Sports’ coverage of the Super League from February 2014 Multi-channel partnership runs for the duration of 2014 Super League XIX season Isuzu idents to be aired during more than 750 broadcasts Isuzu UK will be engaging with sports fans across the UK with the announcement of a nine-month sponsorship of […]

By Herman Moolman26 February 20144 min read

Isuzu UK to sponsor Sky Sports’ coverage of the Super League from February 2014

  • Multi-channel partnership runs for the duration of 2014 Super League XIX season
  • Isuzu idents to be aired during more than 750 broadcasts

Rugby_Super_League

Isuzu UK will be engaging with sports fans across the UK with the announcement of a nine-month sponsorship of  Sky Sports’ coverage of the 2014 Super League season.

Isuzu’s agreement with Sky Sports kicks off from this month and will include over 80 live matches throughout the season including Magic Weekend featuring all 14 teams in seven matches across one weekend, the play-offs and the Grand Final at at Old Trafford.

The partnership will see Isuzu idents feature during each of Sky’s 753 scheduled Super League broadcasts including weekly programmes ‘Boots ‘n’ All, Super League Back Chat’, Super League Full Time’ and ‘Super League Superstars’, as well as all repeat transmissions.

With the D-Max renowned as being one of the toughest pick-ups on the market, the partnership with Super League was considered the perfect fit. Sky Sports is active across multi-platform channels, allowing Isuzu to reach viewers on TV, mobile and tablet devices via Sky Go, On Demand, Now TV and sky sports.com.

Isuzu idents will also be seen on skysports.com and programming carried on Sky Sports mobile and SkyGo.

Haydn Davies, Group Marketing Director for Isuzu UK explained: “The Super League is growing in popularity across the UK with over four million viewers watching on Sky Sports in the last 12 months and as one of the toughest sports, it will be a great fit for the robust, do-it-all D-Max.

“We have plans to reach a much wider audience than we have done historically and our sponsorship of Sky’s Rugby Super League coverage provides an excellent platform to reach out nationwide. We have enjoyed significant Brand growth in the last couple of years and this latest initiative forms a key part of growth plans for the future.”

Isuzu UK markets the one vehicle, the D-Max pick-up and sold 4,112 vehicles in 2013 which was a record for the Japanese brand in the UK and represented a 50 per cent increase over 2012. The UK remains Isuzu’s largest market in Europe.

Comments

Sign in to comment.Sign in

No comments yet. Be the first to share your thoughts.

ISUZU backs ATC Multisport for 2023 IRONMAN Races
27
4,537
ArticleFebruary 22, 2023

ISUZU backs ATC Multisport for 2023 IRONMAN Races

GQEBERHA – ISUZU Motors South Africa is pleased to announce its sponsorship of one of South Africa’s largest triathlon and multisport clubs, ATC Multisport for the 2023 IRONMAN races. ATC Multisport, was formed in 2006, and has an active database of about 1000 members, across the three sporting disciplines namely; swimming, cycling and running. Representing […]

Isuzu UK partners with Arenacross
2
7,508
ArticleFebruary 2, 2023

Isuzu UK partners with Arenacross

2nd February 2023 – Isuzu UK announces a new relationship with Arenacross, providing an exhibitory vehicle for the upcoming event at Resorts World, Birmingham on the 4th of February and at the OVO Arena in London on the 18th of February. Arenacross is a high-octane mix of indoor Motocross racing and Freestyle MX (FMX) carefully […]

JEWSON ISUZU D-MAX RALLY TEAM LEADS THE CLASS AT HALF TIME IN DEBUT SEASON
4
0
ArticleJune 30, 2014

JEWSON ISUZU D-MAX RALLY TEAM LEADS THE CLASS AT HALF TIME IN DEBUT SEASON

Newcomers lead Class 1B of British Cross Country Championship and rank fourth overall after three rounds Rally-ready vehicle retains standard chassis and drivetrain The Jewson Isuzu D-Max Rally Team has made a very positive start to its maiden year in the British Cross Country Championship, with driver Jason Sharpe and his nephew Russell, co-pilot, currently […]

Isuzusaappointstakashinishidaasnewchairman
12
0
ArticleApril 14, 2026

Isuzu SA Appoints Takashi Nishida as New Chairman

Isuzu Motors South Africa (IMSAf) has announced the appointment of Mr. Takashi Nishida as its new Chairman and Non-Executive Director, effective 1 April 2026, marking a strategic leadership transition for the organisatio
IMSAf and GMMDC Drive 80% STEM Pass Rate in Nelson Mandela Bay
391
5
ArticleFebruary 23, 2026

IMSAf and GMMDC Drive 80% STEM Pass Rate in Nelson Mandela Bay

In boardrooms and classrooms alike, the future of South Africa’s economy is being written in equations, coded in algorithms and engineered in laboratories. In Gqeberha, that future is getting a meaningful boost. Isuzu Motors South Africa (IMSAf) has renewed its longstanding partnership with the Nelson Mandela University’s Govan Mbeki Mathematics Development Centre (GMMDC), reaffirming a […]

Isuzu Motors South Africa Charts Future with ‘Moving the World – For You’ Philosophy
87
1
ArticleFebruary 4, 2026

Isuzu Motors South Africa Charts Future with ‘Moving the World – For You’ Philosophy

Gqeberha – Isuzu Motors South Africa (IMSAf) recently hosted its 2026 IMSAf Address at the company’s Struandale manufacturing plant, using the occasion to reflect on eight years of transformation and to outline a clear, future-focused direction. The event marked the first time since IMSAf’s 2018 launch that business media were welcomed at the Struandale plant […]

Isuzu D-Max Named Best Used Pick-up by Diesel & Eco Car Magazine
145
1
ArticleFebruary 2, 2026

Isuzu D-Max Named Best Used Pick-up by Diesel & Eco Car Magazine

Isuzu UK is celebrating another milestone for its multi-award-winning D-Max, which has been named Best Used Pick-up by Diesel & Eco Car Magazine, featuring in the prestigious Used Top 50 2026 ranking. This accolade reinforces the D-Max’s reputation as one of the UK’s most reliable, durable, and capable pick-ups, whether new or used. Renowned for […]

Isuzu Motors South Africa Celebrates Fourth Consecutive Top Employer Recognition
137
2
ArticleJanuary 19, 2026

Isuzu Motors South Africa Celebrates Fourth Consecutive Top Employer Recognition

Gqeberha – Isuzu Motors South Africa (IMSAf) has once again been recognised as a Top Employer in South Africa by the internationally acclaimed Top Employers Institute, marking the company’s fourth consecutive year of receiving this prestigious accolade. The award underscores IMSAf’s commitment to nurturing talent, fostering growth, and cultivating a workplace where employees thrive. “Our […]

Isuzu D-Max Secures Fifth Consecutive ‘Pick-up of the Year’ Title
88
2
ArticleJanuary 19, 2026

Isuzu D-Max Secures Fifth Consecutive ‘Pick-up of the Year’ Title

Isuzu UK is celebrating a remarkable milestone as the Isuzu D-Max has been named ‘Pick-up of the Year 2026’ at the prestigious Company Car & Van Awards, marking an extraordinary fifth consecutive victory for the brand’s flagship workhorse. Renowned for its uncompromising capability, wide range of body styles, and legendary reliability, the D-Max continues to […]

Isuzu D-Max V-Cross Commercial Crowned Best Work Pick-up at Inaugural Van Reviewer Awards 2026
67
0
ArticleJanuary 12, 2026

Isuzu D-Max V-Cross Commercial Crowned Best Work Pick-up at Inaugural Van Reviewer Awards 2026

Isuzu UK has kicked off 2026 on a high note, with its D-Max V-Cross Commercial securing the coveted Best Work Pick-up title at the first-ever Van Reviewer Awards. The accolade recognises vehicles that deliver genuine value, capability, and practicality to working professionals, and the D-Max V-Cross Commercial stood out for its clear commercial intent and […]

ISUZU Adds Striking Onyx Black to Range-Topping D-MAX Line-Up
72
0
ArticleNovember 26, 2025

ISUZU Adds Striking Onyx Black to Range-Topping D-MAX Line-Up

New colour option now available on V-CROSS and exclusive Arctic Truck AT35 GQEBERHA – ISUZU Motors South Africa has broadened the visual appeal of its flagship bakkies with the introduction of a bold new exterior finish: metallic Onyx Black. The premium colour option is now available on the range-topping D-MAX V-CROSS and the highly specialised […]

Nick Knowles Joins Isuzu as Brand Ambassador, Driving the New D-Max STEEL Edition
46
0
ArticleNovember 25, 2025

Nick Knowles Joins Isuzu as Brand Ambassador, Driving the New D-Max STEEL Edition

Isuzu UK is proud to welcome television presenter, writer, and musician Nick Knowles as its newest brand ambassador. Known for his hands-on approach, relatable personality, and unwavering support for Britain’s tradespeople, Knowles brings a natural fit to the Isuzu family, embodying the same values of hard work, reliability, and getting the job done right that […]