Ragley Hall, Warwickshire – June 2025 — After a landmark appearance at last year’s event, Royal Enfield is set to make an even bigger impact at ABR Festival 2025, returning to the stunning grounds of Ragley Hall from 26 to 29 June. With nearly 700 test rides logged in 2024, the bar is high — but with a star-studded lineup, exclusive experiences, and a deeper dive into its latest adventure icon, Royal Enfield is ready to surpass expectations.
The Himalayan 450 Takes the Spotlight
This year, the spotlight falls firmly on Royal Enfield’s Himalayan 450, the brand’s most advanced adventure machine to date. At the heart of the Royal Enfield area will be the ‘Immersion Tent’, a dedicated exhibition space where festival-goers can explore the Himalayan 450 like never before.
On display will be a range of Himalayan 450s — from showroom-spec models to custom examples fitted with the latest Genuine Motorcycle Accessories (GMA). Adding to the experience, key members of the development team will be on hand, including Lead Designer Steve Everitt, who will share the behind-the-scenes story of how this legendary machine evolved from its 411cc roots into a modern adventure benchmark.
Visitors can expect exclusive insight into the new 452cc liquid-cooled Sherpa engine, chassis updates for 2025, and the design philosophy that shaped the Himalayan 450. It’s an unmissable opportunity for riders to connect with the creators behind the bike and discover the thinking that went into every detail.
Meet the Makers, Plan the Ride
Beyond the bike itself, Royal Enfield’s Community Tent will be a vibrant hub for planning epic two-wheeled escapes. Whether you’re dreaming of a Vietnamese jungle tour, an off-road Himalayan experience, or a rugged Highland Scramble in Scotland, Royal Enfield’s ride partners — Moto Junkies, Vintage Rides, and Biker BnB — will be on hand to inspire your next great ride.
Ride the Range
As ever, test rides will be a core attraction at the ABR Festival. The full 2025 Royal Enfield lineup will be available to experience, both on- and off-road, with guided rides starting from 10am each day. Spaces will be limited and popular — visitors are advised to arrive early and book from 9am each morning to avoid missing out.
Nick Sanders Returns from the Edge of Europe
Fresh from a 30,000km expedition dubbed the ‘Edge of Europe’, iconic global adventurer Nick Sanders will arrive at Ragley Hall aboard a Bear 650, wrapping up his journey where the festival begins. Over the course of the weekend, Nick will share stories from the road in a series of presentations:
- Thursday, 4pm – Grand arrival on the Headline Kove Stage
- Friday, 5pm – Talk at the Travellers Stage
- Saturday, 4:50pm – Special presentation on the Himalayan Stage
Masterclasses and Meaningful Conversations
Royal Enfield’s Himalayan Master Class Stage, hosted by adventure rider and influencer Vanessa Ruck (The Girl on a Bike), promises a weekend of engaging talks and actionable advice. Key sessions include:
- “Documenting Adventures: Get the Best Photos from Your Trip”
Tom Perkins & Guests – Friday, 2:20pm - “Himalayan Evolution: From Start to End”
Mark Wells & Development Team – Saturday, 10:10am - “An Insight from the Indian Scene”
Panel including Aiyappa Ponnappa, Satyadeep Misra, Ashok George, Anand Dharmaraj, Arun Ramdas – Saturday, 2:20pm - “Nick Sanders: Evening Presentation”
Saturday, 4:50pm
These sessions are designed to help riders not only get more out of their machines, but to inspire bigger journeys, deeper connections, and a sense of community among like-minded adventurers.
Coffee and Camaraderie
As a small thank you to its loyal riders, Royal Enfield will once again offer free coffee at the Royal Enfield Coffee Bar to any owner who presents their motorcycle key — or even a photo of their Enfield. It’s a small gesture that fuels the bigger journey.
Don’t Miss It
With an all-access look into the making of the Himalayan 450, world-class adventure talks, community ride planning, and the full test ride experience — Royal Enfield’s presence at ABR Festival 2025 promises to be a highlight of the UK’s motorcycling calendar.
Whether you’re new to the brand or a die-hard fan, there’s never been a better time to ride in, gear up, and immerse yourself in the Royal Enfield experience.
