Rolls-Royce Motor Cars is proud to announce that its House Charity for 2025 is Dementia Support at Sage House. Located in Tangmere, West Sussex, just minutes from the Home of Rolls-Royce at Goodwood, Sage House provides essential support, guidance, and care services for individuals living with dementia and their families.
A Legacy of Giving Back
Since the Home of Rolls-Royce at Goodwood opened in 2003, the company has upheld a strong tradition of corporate social responsibility. Each year, Rolls-Royce staff nominate and vote for a House Charity, ensuring that their philanthropic efforts are directed towards causes that resonate deeply within the workforce and local community.
Andrew Ball, Head of Corporate Relations and Heritage at Rolls-Royce Motor Cars, stated:
“Choosing a new House Charity is an annual tradition we’ve proudly upheld ever since the Home of Rolls-Royce first opened in 2003. It’s an entirely staff-led endeavour, in which our team generously give their time, energy and money to support a local good cause they’ve nominated and voted for and is truly close to their hearts. We’re committed to being a good corporate neighbour, and the House Charity is a tangible, positive way for us to play our part in the local community, over and above our economic contribution. We look forward to supporting Sage House during 2025.”
Sage House: A Beacon of Support for Dementia Care
Dementia Support at Sage House was founded in 2014 by a group of local individuals who had personally experienced the challenges of dementia within their families. Working closely with the NHS, West Sussex County Council, and other voluntary organisations, Sage House has grown into a vital community resource, offering a comprehensive range of dementia support services under one roof.
Since opening its dedicated facility in 2018, Sage House has positively impacted thousands of lives across West Sussex. In the past year alone, the charity has:
- Provided support and guidance to over 3,000 individuals and families.
- Delivered more than 3,600 respite sessions for carers.
- Hosted around 600 activities promoting physical and mental wellbeing.
An independent study by the University of Chichester highlighted the significant benefits of accessing Sage House’s services. People living with dementia who receive support from Sage House report a better quality of life, improved emotional wellbeing, and greater life satisfaction. Additionally, by consolidating these crucial services into one location, Sage House has contributed to substantial cost savings within the health and social care sector—over £1,700 per person each year.
Sally Tabbner, CEO of Dementia Support, expressed her gratitude for the partnership:
“We are absolutely thrilled and deeply honoured that Sage House has been nominated as House Charity of the Year by Rolls-Royce Motor Cars. This recognition is a testament to the vital work we do in supporting individuals and families affected by dementia. The partnership with Rolls-Royce will make a tremendous difference, helping us to expand our services, reach more people in need, and continue to innovate in dementia care. We are incredibly grateful for their support and excited about the impact we can achieve together in the year ahead.”
A Commitment to Community
The selection of Sage House continues Rolls-Royce’s long-standing tradition of supporting impactful local charities. Throughout 2025, Rolls-Royce employees will participate in various fundraising activities to contribute to Sage House’s mission, building upon the company’s history of significant charitable contributions.
In 2024, Rolls-Royce staff raised funds for Aldingbourne Trust, an organisation that supports individuals with autism, autism spectrum disorders, Down Syndrome, and physical disabilities. Through its initiatives at the Aldingbourne Country Centre near Goodwood, the Trust offers training, social enterprises, and community activities that enrich the lives of over 1,500 individuals.
As Rolls-Royce Motor Cars embarks on this new philanthropic partnership with Sage House, the company reaffirms its commitment to being a responsible corporate neighbour—one that uplifts and supports its community with the same dedication and excellence that defines its world-renowned motor cars.
