Pretoria, South Africa – 09 July 2025 — As Range Rover marks 55 years of peerless luxury and off-road pedigree, the brand once again raises the bar with the global debut of its newest flagship: the Range Rover SV Black. Unveiled alongside the Range Rover Sport SV Black at this year’s Goodwood Festival of Speed, the SV Black brings a new dimension of sophistication to the iconic SV family, joining the ranks of the SV Serenity and SV Intrepid in late 2025.
More than just a design statement, the SV Black is an immersive experience – a bold, shadowy vision of Range Rover’s commitment to craftsmanship, innovation and modern luxury. Drenched in Narvik Gloss Black and brimming with pioneering technology, this is Range Rover in its most focused and expressive form yet.
A Darker Shade of Prestige
At first glance, the SV Black captivates. Its all-black exterior is more than aesthetic – it’s an assertion. From the polished Gloss Black grille mesh and bonnet lettering to the subtle dark-gloss grille oval and ceramic SV roundel at the rear, the vehicle exudes a deliberate and coherent visual identity. The 23-inch alloy wheels in matching gloss black, complemented by darker-than-ever brake callipers, emphasise the model’s presence and poise.
But while the exterior stuns with stealth and purpose, it’s the interior that reveals the SV Black’s deepest level of refinement.
An Atmosphere of Calm Command
Step inside the SV Black and you enter a world of immersive luxury. The exclusive Ebony Near-Aniline leather upholstery – smooth and satin to the touch – features a sophisticated new graduated rectangle perforation and embroidery pattern. A striking new design theme extends across the cabin, from single-panel seat covers with minimal stitch lines to smooth, tactile black birch veneers.
The centrepiece of the cabin – a satin black ceramic gear shifter – adds a cool, contemporary touch, while Moonlight Chrome accents throughout the interior introduce a subtle metallic gleam that’s both modern and understated.
Every material, every stitch, every surface in the SV Black has been considered, curated and crafted to offer a uniquely sensory experience. And now, that experience quite literally extends to the floor beneath your feet.
The Sensory Floor: A World-First Experience
In an automotive first, Range Rover introduces Sensory Floor technology to the SV line-up – and it’s standard on the SV Black. Building on the brand’s trailblazing Body-And-Soul-Seat (BASS) wellness system, the Sensory Floor allows occupants to feel the music through the thick-pile floor mats via discreet transducers, perfectly synchronised with audio and wellness programmes.
The technology uses AI-optimised software to harmonise the haptic sensations in the seats and floor with the vehicle’s Meridian Signature Surround System, delivering a deeply immersive experience that can calm, focus or invigorate occupants.
Whether enhancing a favourite track or activating one of six dedicated wellness modes – such as ‘Calm’, ‘Balance’, or ‘Invigorating’ – the Sensory Floor turns travel into a restorative, full-body encounter. It’s luxury that you don’t just hear or see – you feel it in your toes.
Serenity, Intrepid, and Now Black
With the introduction of SV Black, Range Rover’s bespoke SV line-up now speaks to an even broader spectrum of luxury expression:
- SV Serenity: Defined by elevated purity, understated elegance, and subtle, luminous finishes.
- SV Intrepid: Bold and contemporary, with dynamic design touches that speak to a more assertive presence.
- SV Black: Focused and fearless, blending a monochromatic aesthetic with avant-garde wellness and audio technologies for an all-encompassing sensory experience.
Each SV variant is powered by Range Rover’s potent 452kW twin-turbo V8, ensuring performance remains as commanding as the design. The SV Black is available in both standard (five-seat) and long-wheelbase (four- or five-seat) configurations.
Exclusive Debut and Ordering Details
The Range Rover SV Black will make its first public appearance at the Goodwood Festival of Speed from 10–13 July 2025, alongside its athletic counterpart, the Range Rover Sport SV Black.
Orders open in late 2025, with South African pricing set to start at R5 269 200 for the standard wheelbase and R5 718 700 for the long wheelbase.
Interested clients are encouraged to contact their nearest JLR retailer to secure priority access, as demand for the SV Black is expected to mirror its exclusive allure.
Final Word
The new Range Rover SV Black is more than just a flagship – it’s a masterclass in restraint, intention, and immersive luxury. From its shadow-drenched aesthetics to its revolutionary Sensory Floor and wellness-enhancing features, it proves once again that Range Rover does not merely follow the luxury conversation – it defines it.
