Motorpoint, a leading UK-based used car retailer, has recently announced an exciting collaboration with renowned automotive broadcaster and racing driver, Rebecca Jackson. This strategic partnership aims to significantly enhance Motorpoint’s video content offerings, particularly on its YouTube channel, which has become an increasingly vital resource for car buyers.
Rebecca Jackson, known for her extensive automotive knowledge and dynamic presentation style, will be the newest face to join Motorpoint’s YouTube channel. Alongside her production company, Moving Image, Jackson will work closely with Motorpoint’s in-house content team to deliver in-depth reviews of both new-to-market and used cars. These reviews are designed to help potential buyers make well-informed decisions, ensuring that they select the right vehicle for their needs and lifestyle.
Motorpoint’s YouTube channel, which currently boasts close to 9,000 subscribers and receives nearly half a million views per month, is poised for further growth. The brand is eager to expand its reach and solidify its position as a trusted resource for motorists. With Jackson’s expertise and engaging presentation, Motorpoint hopes to capture an even larger audience, providing them with valuable insights into the automotive market.
Tim Rodie, Head of Content at Motorpoint, emphasized the brand’s commitment to delivering no-nonsense car reviews that prioritize what truly matters to consumers. “At Motorpoint, we pride ourselves on our no-nonsense car reviews and always try to focus on the things that matter most to motorists – things that make a car special, any flaws and whether it will suit their lifestyle,” Rodie said. “As we continue to scale-up the number of reviews we publish, we’re so excited to have someone else producing content for our YouTube channel. Bringing Rebecca into the mix was an absolute no-brainer, her automotive background, knowledge, and enthusiasm is exactly what we want to showcase on our channel and we’re lucky to be working with her.”
Rebecca Jackson, who has more than 30,000 subscribers across her social media channels, expressed her excitement about joining the Motorpoint team. “Having watched Motorpoint’s presence on YouTube grow steadily over the last couple of years, I’m delighted to have the chance to work with the team during such an exciting period of growth. I’ve always admired Motorpoint’s commitment to being the car buyer’s champion and it’s great to see this honest and fuss-free approach translate to their video content,” Jackson remarked.
In addition to bolstering its long-form video content, Motorpoint has also been exploring the potential of short-form videos. The brand’s TikTok channel, led by Mike Vousden and Ben Custard, has garnered impressive engagement, regularly receiving over 100,000 views. This diversified video strategy highlights Motorpoint’s dedication to reaching a broader audience and providing valuable content across multiple platforms.
As Motorpoint continues to innovate and expand its digital presence, the addition of Rebecca Jackson is expected to be a significant boost for the brand. With her at the forefront of their video content, Motorpoint is well-positioned to become a go-to destination for anyone in the market for a new or used car.
