Pretoria, South Africa – Wednesday, 19 February 2025 – Range Rover has expanded its design ethos beyond the automotive world with the launch of The London Collection, its first-ever luxury lifestyle capsule. This meticulously curated eight-piece collection embodies Range Rover’s signature modernist aesthetic, seamlessly blending timeless British craftsmanship with contemporary elegance.
Leading the campaign is British supermodel and actress Adwoa Aboah, whose presence brings a refined yet dynamic energy to the collection. Shot against the backdrop of London’s Design District, the campaign—directed by renowned Creative Director Marcos Fecchino—captures the intersection of heritage and modernity, a theme central to both the collection and Range Rover’s brand philosophy.
An Elevated Approach to Modern Luxury
The London Collection reflects Range Rover’s refined and reductive design approach, echoing the sleek lines and sculpted silhouettes of its luxury vehicles. At the heart of the collection is an exclusive abstract print and contemporary Bodyside motif, paying homage to the brand’s unmistakable visual identity.
Crafted from the finest materials by skilled artisans in the UK and Italy, each piece showcases an exceptional level of detail, from the precision of the quilting to the bespoke zip fastenings inspired by Range Rover’s iconic rotary dials—now transformed into the digital Pivi Pro infotainment system.
Aboah shares her enthusiasm for the collection: “Shooting this campaign in my home city for such an iconic brand was an incredible experience. I have long admired Range Rover’s commitment to modern luxury, and this collection embodies that vision. The pieces are both elevated and versatile, making them effortlessly wearable. My personal favorite is the ‘About Town’ print—it’s bold, yet refined.”
The London Collection: Signature Pieces
Each element of the capsule embodies the balance of form, function, and artistic expression, designed for individuals who appreciate contemporary luxury. Highlights include:
Reversible Jackets: Knightsbridge Promenade & Soho Chic
- Crafted from premium materials and meticulously placement quilted, these jackets feature a bespoke Sunset Gold zip pull, inspired by Range Rover’s signature paint finish.
- Knightsbridge Promenade: A brown exterior with a quilted pink reverse.
- Soho Chic: A bold raspberry and blush graphic print, juxtaposed with a more understated quilted design.
Luxury Silk Scarves: About Town & Chelsea Blossom
- Handcrafted in Italy and the UK, these 100% silk twill scarves celebrate centuries-old textile craftsmanship.
- About Town: Printed by expert artisans in Lake Como, Italy.
- Chelsea Blossom: Produced in limited volumes in Macclesfield, UK, featuring hand-rolled edges for an impeccable finish.
Wool-Cashmere Blend Blankets: London Nightfall & Cream Tea
- Jacquard-woven in Italy by a world-renowned textile purveyor, these ultra-luxurious blankets showcase custom-dyed colourways and a hand-finished blanket stitch edge.
Range Rover Aluminium Sculpture
- A statement piece available in Sunset Gold and Tourmaline Brown, sculpted from a single piece of aluminium, further reflecting Range Rover’s uncompromising dedication to precision and artistry.
Expanding the Range Rover Lifestyle Universe
Professor Gerry McGovern OBE, Chief Creative Officer, explains the brand’s vision: “The London Collection is a natural extension of Range Rover’s commitment to modern luxury. Just as our vehicles set new benchmarks in design and craftsmanship, these lifestyle pieces embody the same philosophy—effortless elegance, timeless quality, and a deep respect for artisanal skill.”
Martin Limpert, Managing Director of Range Rover, echoes this sentiment: “Our discerning clientele seeks more than just a vehicle—they desire a lifestyle that reflects their individuality. The London Collection is designed to enrich their world with pieces that are not only beautiful but deeply personal.”
Where to Purchase
The Range Rover London Collection is now available for purchase: [Click Here]. Discerning clients can also experience the collection firsthand at select Range Rover Houses worldwide.
Looking ahead, Range Rover plans to expand its lifestyle portfolio with additional exclusive drops, reinforcing its position at the pinnacle of modern luxury design.
