Pretoria, South Africa – 24 November 2025 – As South Africans prepare for the busiest travel period of the year, Range Rover is setting a new standard in client care with the launch of its ninth annual Holiday Heroes campaign. Running from 10 December 2025 to 14 January 2026, the initiative is designed to ensure maximum safety and peace of mind for drivers traversing the country during the festive season.
Safety First: Complimentary Pre-Trip Vehicle Checks
A standout feature of the 2025 campaign is a complimentary pre-trip vehicle safety check for all clients, available at Jaguar Land Rover (JLR) retailers nationwide. This preventative maintenance measure ensures that critical vehicle systems are performing optimally, helping clients avoid roadside incidents and enjoy a worry-free journey.
“Holiday Heroes is an extension of the luxury our clients enjoy year-round,” says Janico Dannhauser, Range Rover Brand Manager at JLR South Africa. “We provide complimentary pre-trip checks and dedicated roadside assistance services, underscoring our commitment to safety and peace of mind this festive season.”
Dedicated Emergency Response Across Key Routes
In addition to pre-trip checks, JLR is deploying a fleet of dedicated emergency response vehicles along some of South Africa’s busiest corridors. Routes include the N3 between Johannesburg and Durban, the N4 between Pretoria and Mbombela, and, for the first time, the N1 from Pretoria to Polokwane. With 24-hour availability, these resources provide rapid assistance in the event of emergencies or breakdowns.
Accessing this support is seamless. Travellers can dial 012 450 4000 within South Africa or +27 11 991 8765 from neighbouring countries. Owners of InControl-enabled vehicles can also use the onboard eCall or bCall button for an instant connection to the service team. Clients are encouraged to update their emergency contact and medical aid information before hitting the road.
A Holistic Approach to Luxury and Safety
“Clients invest in our brands for a comprehensive modern luxury experience defined by capability, trust, and refinement,” Dannhauser adds. “The Holiday Heroes campaign is a tangible reflection of this promise. By proactively offering comprehensive safety checks and backing them up with dedicated roadside resources, we uphold the trust our clients place in us, allowing them to focus entirely on enjoying their festive season.”
The campaign spans all JLR brands, including Range Rover, Defender, Discovery, and Jaguar, and complements the brand’s year-round commitment to driver excellence. At the JLR Experience Centre in Johannesburg, enthusiasts can participate in guided drive experiences led by skilled instructors, honing their skills for challenging on- and off-road scenarios while building confidence in JLR vehicles.
With Holiday Heroes 2025, Range Rover continues to demonstrate that true luxury extends beyond comfort and performance—it’s also about ensuring every journey is as safe and enjoyable as possible.
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