Pretoria, South Africa – 05 November 2024: In a dazzling display of luxury, sophistication, and design, Range Rover House made its much-anticipated debut in Africa this October. The event, held at an exclusive villa in Bishopscourt, Cape Town, marked a pivotal moment for the brand’s African presence, unveiling the limited-edition Range Rover SV Onyx Edition, created exclusively for the African market. This debut affirms Range Rover’s vision of transcending traditional automotive luxury and creating immersive experiences for its most discerning clients.
A Luxurious Retreat at the Foot of Table Mountain
Nestled at the foot of Table Mountain in the prestigious Cape Town suburb of Bishopscourt, Range Rover House offers an elite experience that embodies the brand’s pursuit of modern luxury. The villa, an architectural marvel set amid 2.5 acres of landscaped gardens, is designed with a focus on spaciousness, light, and sophistication. Expansive glass walls invite the natural light to blend with water features and lush greenery, creating an atmosphere of tranquility and understated elegance. Soft sandstone accents add a refined touch, while an array of lavish amenities, from a games room and private cinema to a wine cellar, wellness spa, and crystal-clear pools, provide the perfect backdrop for Range Rover’s exclusive showcase.
The Range Rover SV Onyx Edition: A Tribute to African Elegance
At the heart of the event stood the Range Rover SV Onyx Edition—a model limited to just seven units and tailored exclusively for the African continent by the SV Bespoke team. The vehicle’s design is inspired by the black talismanic qualities of the Onyx stone, a semi-precious gem found naturally in Africa, reflecting both strength and elegance. The exterior boasts a unique black paint with Corinthian Bronze and Anthracite accents, exuding a quiet opulence that speaks to the sophistication of the Range Rover brand. Inside, the luxury continues with Caraway and Ebony leather seats featuring ebony stitching, scatter cushions, and Onyx Edition embroidery, all of which highlight the meticulous attention to detail that characterizes SV Bespoke’s craftsmanship.
Irene Kakooza, Brand Manager at JLR South Africa, shared her thoughts on the launch, saying, “For more than five decades, Range Rover has maintained its place at the pinnacle of the luxury SUV segment through iconic designs, leading-edge technology and unparalleled sophistication and refinement. Range Rover House provides an opportunity to engage with our clients beyond the car ownership experience, showcasing at a more intimate level Range Rover’s philosophy towards luxury, modernity, and design. We are pleased to bring this unique experience to our clients in South Africa.”
An Array of Bespoke Experiences at Range Rover House
Throughout the event, guests were immersed in a series of curated experiences, each designed to underscore Range Rover’s dedication to luxury. Visitors had the opportunity to explore the Range Rover SV Lounge, which showcases the extensive personalization options available through the SV Bespoke service. Here, the exclusive SV Bespoke team presented a wide range of custom materials and colors, highlighting the unparalleled versatility Range Rover offers to clients who desire a truly unique vehicle.
One of the highlights of the event was a Range Rover design master class led by Vit Rosicky, a creative expert from the Range Rover Design Studio. In this session, guests gained insight into the intricate process of crafting a luxury vehicle, even trying their hand at sketching their own Range Rover design, capturing the essence of personalization and the artistry involved in each model.
Guests were treated to a sensory journey in a dedicated tasting room, where champagne and local Methode Cap Classique labels were offered alongside a distinctive water tasting curated by a sommelier, showcasing the nuances in flavor profiles that different water sources bring. Renowned South African chef Ryan Cole led a six-course dining experience, celebrating local flavors and culinary artistry. Guests then transitioned to an African coffee barista experience, sampling premium Ethiopian coffees and exploring the rich traditions of Africa’s coffee culture.
The opulent experiences continued with a wellness offering from Chanel, which provided a personal fragrance blending session, makeup and skincare consultations, and a soothing hand massage using onyx stones, evoking the same talismanic qualities reflected in the Range Rover SV Onyx Edition.
Range Rover’s Modern Luxury Brought to Life
Range Rover House is more than just an exclusive event venue—it’s a reflection of the brand’s DNA. Through bespoke events, luxurious surroundings, and the highly anticipated launch of the SV Onyx Edition, Range Rover has created an experience that embodies modern luxury in every detail. The African debut of Range Rover House reaffirms the brand’s commitment to its discerning clients and its desire to push the boundaries of what an automotive brand experience can be, bringing the essence of Range Rover’s timeless elegance and craftsmanship to life on a new continent.
