BICESTER, UK – 27 January 2025 – Polestar, the Swedish all-electric performance brand, has officially launched its groundbreaking Polestar Energy initiative in the UK. Building on the success of a pilot scheme, the full rollout now provides Polestar customers with an innovative solution to home charging—smarter, more efficient, and significantly cheaper.
The launch of the Polestar Energy app brings a new level of convenience to EV ownership. Designed to help customers reduce their overall charging costs and environmental impact, the app enables users to take advantage of smart charging capabilities that automatically adjust the timing and cost of charging based on grid demand. This dynamic approach helps minimize energy costs, offering Polestar owners an opportunity to save significantly when charging their vehicles.
A Smarter Way to Charge
Polestar Energy’s smart charging solution allows customers to control when and how their vehicle is charged, as well as the desired charge level. By leveraging off-peak hours, the system intelligently schedules charging at times when grid demand is lower. This not only reduces the strain on the national grid but also ensures that customers enjoy lower energy prices when their electricity bill arrives.
In the UK, Polestar Energy is integrated with a Zaptec home charger and the Intelligent Octopus Go energy tariff. This collaboration allows Polestar drivers to charge their cars for as little as 7p/kWh during off-peak hours. The result? A significant reduction in the total cost of ownership. When combined with additional grid rewards, customers can enjoy savings of up to 70% compared to standard cap rates.
A Greener Future with Polestar Energy
Smart charging doesn’t just benefit the wallet—it also contributes to a greener planet. At times of lower grid demand, the renewable energy mix is typically higher, meaning that Polestar customers who use the app to charge their vehicles can reduce their carbon footprint. This aligns with Polestar’s commitment to sustainability, as every aspect of the Polestar experience is designed to be more eco-friendly.
Additionally, the Polestar Charge program, which grants access to over 875,000 charging points across Europe—including Tesla Superchargers—completes the charging ecosystem for Polestar owners. Whether at home or on the go, Polestar drivers can seamlessly access a wide range of charging infrastructure, making long-distance travel more convenient and stress-free.
Polestar’s Vision for the Future
Polestar’s CEO, Michael Lohscheller, emphasized the importance of this initiative in the brand’s broader strategy. “As the only global premium EV brand, it’s crucial that we offer our customers compelling charging solutions that make driving their Polestar both easier and more cost-effective. With savings of up to 70% on home charging, we’re rolling out this offer at scale, and more markets will follow later this year. When we introduce vehicle-to-grid capabilities in our lineup, it will add even more value to our customers.”
Looking ahead, Polestar plans to introduce bi-directional charging in 2025, starting with the Polestar 3. This feature will allow customers to use their vehicle as an energy storage solution, sending excess energy back to the grid or even powering their homes. This innovative capability further underscores Polestar’s commitment to sustainability and future-proofing the customer experience.
How to Get Started with Polestar Energy
To take advantage of this game-changing offer, customers need a compatible home charger. Polestar offers an exclusive package that includes the Zaptec wallbox, a smart home charger with installation, directly from Polestar. More details can be found at Polestar Home Charging.
The Polestar Energy app can be downloaded for free on any smartphone, providing a simple and accessible way to start saving on energy costs today.
Polestar Energy is not just a new way to charge—it’s part of a broader vision to revolutionize the electric vehicle experience by making ownership more affordable, more sustainable, and smarter than ever before. With continued innovation and expansion of features like bi-directional charging, Polestar is setting the standard for what the future of electric vehicles should look like.
