Point S, the world’s leading independent tyre dealer and car maintenance network, has announced a groundbreaking partnership with Peugeot Sport, marking the company’s first foray into motorsport. This monumental collaboration sees Point S’s iconic logo prominently featured on the PEUGEOT 9X8 Hypercar, alongside the driver’s suits and mechanic’s helmets of Team Peugeot TotalEnergies, in the prestigious FIA World Endurance Championship (WEC).
This partnership is not only a testament to Point S’s commitment to excellence but also a pivotal moment in the network’s global expansion strategy. The collaboration represents a fusion of Point S’s renowned expertise in automotive care with Peugeot Sport’s legendary legacy in motorsport. As part of a broader partnership with the Stellantis Group, both entities are aligning to drive forward cutting-edge mobility solutions that redefine the future of transportation.
A Global Stage for Point S
Point S’s venture into motorsport promises to elevate its brand on the global stage. The PEUGEOT 9X8 Hypercar, a marvel of engineering, will compete in the Hypercar category throughout the 2025 FIA WEC season, beginning with the Qatar 1812km at the Lusail International Circuit on February 28. The car, representing the Team Peugeot TotalEnergies roster, will race at some of the most iconic motorsport events in the world, including the legendary 24 Hours of Le Mans and the 6 Hours of Imola.
With millions of motorsport fans watching these high-stakes races across the globe, Point S will have its brand showcased to a massive audience. This global visibility provides a unique opportunity for the company to cement its reputation for performance, innovation, and reliability, values that are in perfect harmony with the high-octane world of endurance racing.
Endurance Racing: A Natural Fit for Point S
Fabien Bouquet, CEO of Point S International, expressed his excitement about the partnership: “Our partnership with Team Peugeot TotalEnergies represents a fusion of Point S’s expertise in automotive excellence with Peugeot Sport’s legendary status in motorsport. We are excited to be beginning a thrilling new chapter for Point S by stepping into the dynamic world of endurance racing for the first time. Motorsport’s emphasis on innovation, precision, and performance aligns perfectly with our own values and commitment to excellence.”
This partnership also marks Point S’s growing footprint in elite sports. In addition to its long-standing support of handball, including sponsorship of the Women’s Euro 2024 and the World Handball Championships in 2023, Point S’s entry into motorsport showcases its dedication to engaging with new audiences and reinforcing its commitment to quality and innovation across various sectors.
A Championship-Race Lineup
Team Peugeot TotalEnergies will field a world-class driving team in the 2025 FIA WEC season. The talented roster includes renowned drivers such as Paul Di Resta, Loïc Duval, Malthe Jakobsen, Mikkel Jensen, Stoffel Vandoorne, and Jean-Eric Vergne. Their skill and determination will undoubtedly take the PEUGEOT 9X8 to the forefront of endurance racing, creating a thrilling narrative for fans and a stage for Point S to further its global ambitions.
This landmark partnership between Point S and Peugeot Sport is more than just a sponsorship deal—it is a union of two brands with a shared commitment to pushing boundaries. As the 2025 FIA WEC season unfolds, the collaboration promises to deliver unforgettable moments of precision, performance, and innovation on the racetrack, while elevating Point S to new heights in the global motorsport arena.
