Innovation isn’t only built into the PEUGEOT POLYGON CONCEPT — it surrounds it. As PEUGEOT prepares for the official digital reveal of its visionary new concept car on 12 November, the brand has opened the doors to a world where automotive design and interactive entertainment collide. This world is POLYGON CITY, a Fortnite island developed in collaboration with Gameloft, offering fans the very first place to truly experience the PEUGEOT POLYGON CONCEPT.
The preview arrives just one week after PEUGEOT offered a first look at the concept’s exterior design. Now, players and enthusiasts can step directly into an immersive hub where the car’s future-facing features and design philosophy are brought to life in a way that only gaming can achieve.
To visit the island, players can simply open Fortnite, navigate to the Discover tab, and enter the code 4592-5340-1652 — unlocking instant access to PEUGEOT’s bold new virtual destination.
A New Audience for a New Automotive Vision
Fortnite stands as one of the most powerful entertainment platforms in the world, connecting millions through shared, fast-paced, and creative experiences. By situating the POLYGON CONCEPT within this digital universe, PEUGEOT extends its reach into a vibrant community of gamers, creators, and trendsetters — audiences increasingly shaping the future of culture and consumption.
In partnership with Gameloft, the brand has designed a playful yet deeply engaging way for fans to explore the concept car well before its official unveiling. This interactive experience doesn’t just showcase the vehicle; it reveals PEUGEOT’s forward-looking approach to mobility, technology, and user experience.
“By entering the Fortnite universe, we’re not just showcasing a concept car,” said Phil York, PEUGEOT Global Marketing and Communication Director. “We’re inviting fans and gamers to experience our vision of the design future and the multitude of configurations available with the PEUGEOT POLYGON CONCEPT. A single vehicle with multiple sides. It’s a way to connect with new audiences, redefining automotive innovation through digital exploration.”
Inside POLYGON CITY: A World Shaped by the Future
POLYGON CITY — the spectacular island created by Gameloft in close collaboration with the PEUGEOT Design team — takes on the distinctive form of the Hypersquare. This geometric identity is a nod to PEUGEOT’s revolutionary steer-by-wire control system, a central feature of both the POLYGON CONCEPT and the brand’s vision for future vehicles.
From the moment players drop into the island, the aerial perspective reveals the Hypersquare outline, setting the stage for a futuristic environment that mirrors the design values of the concept car itself.
At the heart of the experience lies a creative challenge: earn Tokens by playing mini-games scattered throughout the city and use them to build your very own POLYGON CONCEPT.
Players can personalise a wide range of elements, including:
- Hypersquare steering interface
- Wheels
- Body colour
- Lighting signatures
- Interior and exterior features
This depth of customisation embodies the soul of the POLYGON CONCEPT — a car built around adaptability, expression, and user-driven design.
“PEUGEOT POLYGON CITY fulfils not only the mission to ‘translate’ interactively PEUGEOT’s core values on one of today’s biggest entertainment platforms, but also to create hype and engage with younger generations,” said Jean-Baptiste Godinot, EVP of Gameloft for Brands. “It’s one of the most meaningful projects we have.”
Where Automotive Design Meets Interactive Exploration
By embracing gaming as a storytelling space, PEUGEOT moves beyond the traditional boundaries of concept-car unveilings. POLYGON CITY is more than a promotional environment; it is a vision rendered in motion — a playground for innovation where exploration, agility, and creativity come together.
Just like the POLYGON CONCEPT, the island blends futuristic aesthetics with interactive discovery, offering a first-of-its-kind glimpse at what the future of PEUGEOT could feel like.
