PEUGEOT Embraces AI Revolution: ChatGPT Now Standard Across All Models
Having pioneered the integration of ChatGPT into its vehicles during an extensive pilot phase, PEUGEOT is now setting a new standard by incorporating this advanced artificial intelligence across its entire range. Embedded within the iconic i-Cockpit® and activated by the voice command “OK PEUGEOT”, ChatGPT provides answers to your questions and introduces a host of innovative services.
ALLURE: Unlocking AI’s Full Potential Across PEUGEOT Models
EMOTION: Elevating Driving Pleasure and Knowledge Discovery with ChatGPT
EXCELLENCE: Leading the Way in Automotive AI Integration
A Leader in Automotive Innovation
PEUGEOT has firmly established itself as a leader in innovation, particularly in the development of artificial intelligence for enhancing the driving experience. Following a successful pilot phase that engaged over 10,000 customers, PEUGEOT is now integrating generative artificial intelligence as a standard feature in all its new models.
AI Integration Across PEUGEOT’s Latest Models
ChatGPT is being introduced into all PEUGEOT models equipped with voice command, including the New 208, New 2008, New 308, New 308 SW, New 408, New 508, New 508 SW, New RIFTER, New TRAVELLER, New PARTNER, and New EXPERT. The New 3008 and New 5008 will also feature ChatGPT by the end of the year.
This cutting-edge AI technology will be available in 17 markets and 12 languages across Europe. Starting today, drivers in Germany, Austria, Spain, France, Italy, Portugal, and the United Kingdom can access ChatGPT in their new PEUGEOT vehicles or through over-the-air updates for existing models, eliminating the need for dealer visits.
By the end of July, the service will expand to Denmark, Ireland, Norway, Sweden, Switzerland, Belgium, Luxembourg, the Netherlands, Poland, and the Czech Republic.
ChatGPT comes as part of the Connect Plus pack, or for those who purchased their car before this feature’s introduction, it is available as an on-demand upgrade.

Seamless Access to ChatGPT in the PEUGEOT i-Cockpit®
Integrated into the PEUGEOT i-Cockpit®, ChatGPT, developed by OpenAI, leverages vast amounts of data to provide sophisticated, precise, and synthesized responses. Interaction with ChatGPT is intuitive through the embedded voice assistant. Simply say “OK PEUGEOT” to activate and engage with this powerful AI.
Enhancing Journeys with Practical and Entertaining Services
ChatGPT’s capabilities extend beyond answering questions; it can follow conversations and provide detailed information. For instance, when visiting a new city, you can ask about local monuments, learn their history, and even get directions through the car’s navigation system.
ChatGPT also offers entertainment for long journeys. If your children are restless, you can ask ChatGPT to organize a quiz on their favorite topics, providing hours of engaging entertainment.
By incorporating ChatGPT into its vehicles, PEUGEOT is transforming the voice command experience, making it interactive, fluid, and intuitive, capable of addressing a wide range of queries on virtually any topic.
Note: This service utilizes generative AI technology, including SoundHound’s Chat AI platform. Version 3.5 of ChatGPT contains data up to January 2022 and may not be aware of events or information beyond that date.
Connect Plus Pack: This feature is included with the vehicle for the first six months from the warranty start date, then available by subscription at €12/month or €120/year. Existing customers can add ChatGPT as a standalone feature for €1.5/month or €15/year via the PEUGEOT connected services store.
















