Rüsselsheim am Main, 08/11/2024 – The new PEUGEOT E-5008 has secured the highly coveted “Golden Steering Wheel” award for 2024, cementing its position as one of the finest family SUVs on the market. This prestigious honour, presented by Axel Springer Verlag, was bestowed upon the PEUGEOT E-5008 after impressive votes from both the readers of AUTO BILD and BILD am SONNTAG, as well as an expert jury. The winners will be officially announced in the upcoming issues 46/2024 of AUTO BILD and 45/2024 of BILD am SONNTAG.
Christian Dietsch, Managing Director of PEUGEOT Germany, expressed his pride, stating, “The ‘Golden Steering Wheel’ is a significant award for us, as it is decided both by drivers and an expert jury. Our emphasis in developing our SUVs has been on delivering designs, interiors, and technologies that meet the needs of families. The PEUGEOT E-5008 embodies the vision of our design team, and we are delighted to see it recognised in the family car category.”
A Design that Speaks to the Modern Family
The PEUGEOT E-5008 has garnered praise for its striking design and cutting-edge technology, both of which were crucial in securing the “Golden Steering Wheel.” The model presents a bold, muscular SUV stance that conveys strength, while also exuding an air of sophistication. Its aerodynamic lines, designed with both form and function in mind, enhance the car’s safety and efficiency. Inside, the E-5008 offers an incredibly refined cabin, designed to cater to the practical needs of families. Whether it’s the spacious seating for up to seven passengers or the expansive boot capacity, the E-5008 combines comfort and convenience in equal measure.
For families on the go, the PEUGEOT E-5008’s boot offers a range of configurations to suit any journey: 748 litres with five seats in place, 259 litres with seven seats, and an impressive 1,815 litres when the rear seats are folded down. This versatility ensures that there’s plenty of room for both passengers and luggage, making it the ideal choice for longer trips or everyday use.
The Panoramic i-Cockpit® Experience
The interior of the PEUGEOT E-5008 introduces the brand’s innovative Panoramic i-Cockpit®, which takes centre stage in the cabin. Featuring a 21-inch high-resolution touchscreen integrated with a head-up display, the cockpit offers a seamless, futuristic user experience. The expansive curved screen spans the entire width of the dashboard, creating an immersive digital environment for both driver and passengers. This intelligent layout ensures that all vital information is at the driver’s fingertips, combining both functionality and elegance.
Performance and Efficiency that Leads the Pack
At the heart of the PEUGEOT E-5008’s appeal is its exceptional electric performance. Designed from the ground up as an all-electric model, the SUV is powered by cutting-edge electric motors that deliver impressive range and efficiency. The new long-range version of the PEUGEOT E-5008, which debuted at the 2024 Paris Motor Show, offers an electric range of up to 664 km, setting new standards for the segment. With an energy consumption of just 18.2–19.4 kWh/100 km and zero CO2 emissions, the E-5008 is a powerful example of how automotive innovation can meet both environmental and practical needs.
The Golden Steering Wheel: A Mark of Excellence
The “Golden Steering Wheel” award is one of the most prestigious accolades in the European automotive industry. Founded in 1976 by Axel Springer, the award is organised annually by BILD am Sonntag in collaboration with AUTO BILD. It is unique in that it combines the voices of both the general public and an expert panel of jurors, which includes technicians, editors-in-chief, racing legends like Hans-Joachim Stuck, rally world champion Sébastien Ogier, and prominent influencers such as Andrea Kaiser and Betty Taube.
Each year, the winners are decided through an extensive readers’ poll and rigorous assessments, culminating in final test drives, which this year took place at the Lausitzring circuit on September 29. The award recognises not only the technical prowess and design of a vehicle but also how well it meets the needs of the drivers and families who rely on it.
For the PEUGEOT E-5008, this recognition underscores its commitment to excellence in both design and performance. The blend of cutting-edge technology, family-focused features, and eco-friendly performance has made it a standout choice in the SUV category, and the “Golden Steering Wheel” award only solidifies its position as a leader in the electric vehicle market.
A New Era for Family SUVs
As the automotive industry moves towards a more sustainable and electric future, the PEUGEOT E-5008 stands as a shining example of what modern family cars should be. Its combination of range, performance, spaciousness, and innovative technology makes it the perfect choice for families who demand more from their vehicles—whether they are commuting, road-tripping, or simply enjoying the ride. With the PEUGEOT E-5008, the future of family SUVs is already here.
