At the highly anticipated 2024 Paris Motor Show, PEUGEOT is leading the charge with its bold vision of electrification. Under the tagline “The Lions Are Coming,” the French automotive giant is showcasing a comprehensive array of electric innovations, demonstrating its unwavering commitment to a greener future. As PEUGEOT’s CEO Linda Jackson expressed, “Our All-Electric Strategy reflects our fundamental desire to contribute to preserving our planet for future generations. We are not doing this just because regulations require it. It is a deep commitment, both ethical and societal, to which I attach great importance.”
A Comprehensive Electric Range
PEUGEOT’s presence at the Paris Motor Show is nothing short of impressive. It boasts the most extensive electric car range of any European mainstream manufacturer, featuring 12 fully electric vehicles—nine passenger models and three commercial vehicles. The star of the show is the world premiere of the all-new PEUGEOT E-408, marking a significant milestone in the brand’s electrification journey.
The marque’s flagship electric SUVs, the PEUGEOT E-3008 and E-5008, both set new benchmarks in the industry with their exceptional range capabilities, offering 700 km and 668 km, respectively. These models underscore PEUGEOT’s commitment to providing long-distance, zero-emission mobility without compromising on performance or style.
Cutting-Edge Innovation: The INCEPTION Concept and Hypersquare Steering Wheel
PEUGEOT is not just focusing on electrification—it is also pushing the boundaries of automotive technology. On display is the futuristic PEUGEOT INCEPTION Concept, a showcase of the brand’s forward-thinking design and engineering. Complementing this is the revolutionary Hypersquare steering wheel, which promises a more intuitive and immersive driving experience. Visitors can even test this innovation through an unprecedented simulator, offering a glimpse into the future of automotive control.
PEUGEOT in Motorsport: The 9X8 Hybrid Hypercar
PEUGEOT’s passion for performance extends into the racing world with the debut of the 9X8 Hybrid Hypercar, set to compete in the 2024 World Endurance Championship (WEC). This high-performance machine embodies the brand’s ethos of blending cutting-edge electric technology with motorsport heritage. To further engage fans, racing drivers Jean-Eric Vergne and Nico Müller will participate in a dedicated WEC event at the show, offering fans a unique opportunity to connect with the world of endurance racing.
The PEUGEOT Electric Promise: A New Era of Ownership
At the Paris Motor Show, PEUGEOT is launching its Electric Promise, a customer-centric initiative aimed at enhancing the electric vehicle ownership experience. The initiative includes an 8-year/160,000 km warranty on both the vehicle and battery, a complimentary home wallbox for convenient charging, and access to over 800,000 charging points across Europe through the Free2Move Charge service. These offerings represent PEUGEOT’s commitment to making the transition to electric vehicles as seamless and enjoyable as possible.
New AI-Powered Technologies: Chat GPT and EV Genius Chatbot
PEUGEOT continues to innovate with the integration of artificial intelligence. The PEUGEOT E-3008 and E-5008 model ranges will now feature Chat GPT, bringing cutting-edge AI to the driving experience. In addition, the brand is introducing the EV Genius chatbot in France, designed to provide practical advice to customers considering electric vehicles. These tools reflect PEUGEOT’s dedication to simplifying the electric vehicle journey through smart, user-friendly technology.
Events and Collaborations: A Celebration of PEUGEOT’s Values
PEUGEOT’s stand at the Paris Motor Show will be a hub of activity, with daily events highlighting the brand’s core pillars. From motorsport to environmental responsibility, visual arts, and partnerships with local icons, the brand is showcasing its broad influence beyond just automotive innovation. Collaborations with entities such as the UNDER THE POLE association and Stade Toulousain rugby union club demonstrate PEUGEOT’s commitment to sustainability, community engagement, and the arts.
Visitors can also experience the brand’s entire electric range first-hand at La Seine Musicale, where a dedicated test drive center in Boulogne-Billancourt will allow potential customers to get behind the wheel and experience the future of electric mobility.
Driving the Future of Automotive Pleasure
With its ambitious lineup of electric vehicles, innovative technology, and engaging events, PEUGEOT is poised to make a significant impact at the 2024 Paris Motor Show. The brand’s dedication to “automotive pleasure” is evident in every aspect of its presentation, from the sleek designs of its electric cars to the cutting-edge advancements in AI and driving technology. As the leading electric brand in its home market, PEUGEOT is not just meeting the demands of today but shaping the future of mobility for generations to come.
