NEW PULSAR AND NISMO MODELS SHARE THE SPOTLIGHT AS NISSAN CELEBRATES INCREDIBLE DIVERSITY IN PARIS
New Pulsar range signals Nissan’s intentions in the C-segment in Europe
- Public debut for Nissan’s bold new five-door hatchback
- Designed and engineered with Nissan crossover DNA
- Sector-best rear legroom and practical cabin
- High specification, including Safety Shield and Around View Monitor
NISMO range expands with stunning Pulsar concept and updated 370Z NISMO
- Global debut for Pulsar NISMO design study
- Fully updated 370Z NISMO shown for the first time
- NissanConnect NISMO Plus brings race track telemetry to the home in Europe
Nissan gains momentum in Europe
- 12 new product launches in the last 12 months
- Increased production at sites in the UK, Russia and Spain
- Global EV leadership underlined by arrival of e-NV200
PARIS – Ambition, confidence and passion are three qualities that define Nissan’s presence at the 2014 Paris Motor Show. Taking center stage is the all-new Pulsar – a car that marks Nissan’s return to the C-segment. Designed and engineered with the same unique approach and philosophy that produced Nissan’s market-leading crossovers, the Pulsar makes its public debut at Paris.
The arrival of the new Pulsar gives Nissan its strongest and most complete line-up in its history. Combining class-leading cabin practicality and space, the Pulsar also reinforces Nissan’s commitment to bringing new technology to the sector. In addition to innovations such as Forward Emergency Braking and LED headlamps, the Pulsar features Nissan’s acclaimed Around View Monitor and Safety Shield – a comprehensive suite of safety technologies that includes sector-first Moving Object Detection.
Paris also sees the Pulsar range shown in its entirety, with the most powerful 1.6 DIG-T 190 model unveiled for the first time. Featuring a number of unique design features, the 190PS model gives the Pulsar line-up a sporty, dynamic edge.
Further exploring the performance theme is a dramatic new Pulsar NISMO design concept. Making its global debut at Paris, the design study showcases the sporting potential of the new Pulsar and combines striking looks with a collection of finely engineered NISMO performance and aerodynamic features.
Created to showcase the performance potential of the new Pulsar, the Nissan Pulsar NISMO design concept makes its global debut at Paris. Combining muscular looks with a host of NISMO engineering and aerodynamic features, the striking design study fully explores the Pulsar’s sporting possibilities as Nissan investigates new and exciting ways to develop its NISMO road car range.
The launch of the new Pulsar marks the brand’s 12th launch in as many months – an incredible achievement. What makes this even more remarkable is the fact that Nissan is also driving forward its development of new technologies in exciting new sectors of the global automotive market. Nissan is building on its leadership in zero-emissions sector with the successful launch of the new e-NV200 electric van, and remains committed to bringing autonomous vehicles to the market by 2020.
Nissan’s ambitious new product drive and the ongoing success of its current range are taking the brand’s European production volumes to record levels. With more models reaching more consumers in more markets than ever before, Nissan is on track to become the number one Asian brand in Europe by 2016. Key to this success is Nissan’s growing base of European production hubs in Russia, Spain and the UK that support local economies and bring innovative and exciting new models to market.
The 2014 Paris Motor Show also highlights Nissan’s ongoing development of the NISMO brand, which celebrates its 30th anniversary this year. In addition to the Pulsar NISMO design concept, Nissan is also unveiling a fully updated 370Z NISMO model. The new model features a number of key engineering and design updates that combine to deliver an even sharper and more engaging driving experience. The new model benefits from technical upgrades developed as part of the GT-R NISMO project, with the end result being the sportiest production 370Z ever offered.
Another new NISMO model guaranteed to set pulses racing at Paris is the new JUKE NISMO RS. Having made its debut at the Geneva Motor Show in March, the latest evolution of the acclaimed JUKE NISMO appears at Paris ahead of its showroom debut in December. Shown in full production form, the 218PS JUKE NISMO RS features a host of engineering and styling updates that deliver an even more focused drive.
And it’s not just the cars that make NISMO one of the most exciting and forward-thinking performance brands, as the new NissanConnect NISMO Plus telemetry system proves. Making its public debut at Paris, this remarkable technology allows GT-R NISMO owners to recreate their driving performance from the comfort of their own home via Sony Computer Entertainment’s Grand Turismo 6 game. With numerous features that allow drivers to analyze their driving techniques, NissanConnect NISMO plus delivers pro-level telemetry without the considerable price tag usually associated with such technology.
Nissan’s desire and passion to change the way cars are envisaged, designed and used is further highlighted by the appearance of the IDx Freeflow and IDx NISMO concept cars. Making their European debuts at Paris, both IDx models were designed using a “co-creation” approach that allows consumers to become part of the design process.
Designed by and for the “digital native” generation born after 1990, the IDx Freeflow and IDx NISMO models showcase an alternative approach to vehicle creation. Visitors to the Nissan stand can experience the design process via a specially developed Oculus Rift 3D virtual reality headset.
Completing Nissan’s list of Paris debutants is a new Qashqai special edition. Celebrating the ongoing success of its market-leading Qashqai , the new SV1 variant brings even more technology within reach of buyers, the SV1 features a host of safety and comfort features as standard, including Nissan Safety Shield and Around View Monitor.
Paris Motor Show highlights
Nissan Pulsar
Created with the same DNA as Nissan’s celebrated and best-selling crossover models, the all-new Pulsar marks the start of another exciting chapter in Nissan’s European story. Designed specifically to meet the demands of C-segment buyers, the Pulsar combines exceptional levels of practicality – including sector-best rear legroom – with a host of new-to-segment technologies. These include Nissan’s acclaimed Around View Monitor, Moving Object Detection and LED headlights, plus protection systems such as Forward Emergency Braking and Lane Departure Warning.
The Pulsar line-up features three engine options, with the most powerful 1.6 DIG-T 190 unveiled for the first time at Paris. Developing 190PS, the range-topping model also introduces a number of design features that further reinforce its sporting nature.
Nissan Pulsar NISMO
Created to showcase the performance potential of the new Pulsar, the Nissan Pulsar NISMO design concept makes its global debut at Paris. Combining muscular looks with a host of NISMO engineering and aerodynamic features, the striking design study fully explores the Pulsar’s sporting possibilities as Nissan investigates new and exciting ways to develop its NISMO road car range.
Nissan 370Z NISMO
Nissan’s desire to deliver high-end performance at an affordable price is highlighted once again with global debut of the new 370Z NISMO. Harnessing NISMO spirit and engineering knowledge, the new 370Z NISMO has been extensively reworked to deliver a sharper and more engaging driving experience. Incorporating a number of significant design and engineering innovations developed on the range-topping GT-R model, the new 2015 MY NISMO model is the sportiest and most focused 370Z to date.
Qashqai SV1
Designed to celebrate the success of second-generation Qashqai and offer even more value and technology to buyers, the new Qashqai SV1 special edition is officially unveiled at Paris. With demand for Nissan’s acclaimed crossover continuing at exceptional levels, the introduction of the new SV1 model gives buyers greater choice, and makes new technologies such as Nissan Safety Shield and Around View Monitor even more affordable.
NissanConnect NISMO Plus
Harnessing racing technology to improve the performance of road car drivers has been a long-standing passion for Nissan and NISMO. The NissanConnect NISMO Plus system fitted as standard to all GT-R NISMO models records pro-level telemetry and allows drivers to review and analyze their driving performance via Sony Computer Entertainment’s Grand Turismo 6 game. The system also works with a dedicated smartphone app that allows owners to overlay their data onto Google Earth maps.
Juke NISMO RS
Appearing at Paris ahead of its European showroom debut in December, the new RS model marks the start of a second exciting chapter in the history of the Juke NISMO, and further expands Nissan’s growing NISMO road car line-up.
First previewed at the 2014 Geneva Motor Show, the Juke NISMO RS has undergone a thorough NISMO development program, and follows hot in the wheel-tracks of the flagship Nissan GT-R NISMO. With more performance courtesy of its 218PS engine, a sharper chassis set-up, more powerful brakes and extra equipment, the new RS is an even more extreme and focused version of Nissan’s acclaimed compact crossover.
Nissan IDx Freeflow and NISMO concepts
Making their European debut at the 2014 Paris Motorshow, the IDx Freeflow and IDx NISMO concept cars highlight Nissan’s innovative new approach to car design. Through the use of virtual reality technology, Nissan has been able to open up the design process in an exciting new way. The IDx Freeflow and NISMO models have been co-created by Nissan and the “digital native” generation born after 1990. Both were designed using the experimental new process and reflect the design ideas, dreams and desires of the next generation of car buyers.
Nissan gains momentum in Europe
With a 12 new product launches in the last 12 months, award-winning plants running at maximum capacity, global leadership in zero-emission mobility and a headlining role in European football for the next four years, Nissan has arrived as a driving force in Europe’s automotive marketplace.
Nissan remains on track to achieve its goal of becoming Europe’s Number One Asian brand by 2016. Sales and market share have risen in most countries in Europe, where Nissan claims 3.7 percent of the total market. In 2013, the company sold 664,471 vehicles across Europe, with a target of 780,000 units in 2014. France accounts for 15 percent of Nissan’s European sales, making it the third largest market in Europe behind Russia and the U.K.
About Nissan in Europe
Nissan has one of the most comprehensive European presences of any overseas manufacturer, employing more than 14,500 staff across locally based design, research & development, manufacturing, logistics and sales & marketing operations. Last year Nissan plants in the UK, Spain and Russia produced more than 635,000 vehicles including mini-MPVs, award-winning crossovers, SUVs, commercial vehicles and the Nissan LEAF, the worlds most popular Electric Vehicle with 97% performance satisfaction and 95% of customers willing to recommend the car to friends. Nissan now offers 24 diverse and innovative products for sale in Europe today, and is positioned to become the number one Asian brand in Europe.
