18/01/24: ORA 03 (previously known as ORA Funky Cat) has been awarded top marks by Green NCAP, an independent testing initiative which measures cars on their efficiency and environmental impact. With an average test score of 97% ORA 03 comfortably achieved a 5 star Green rating and has subsequently been announced as the winner of the Green NCAP ‘Small Family Car’ and ‘Full Electric Car’ categories.
The category winners were measured on the results of a their tailpipe pollutant emissions, energy or fuel consumption efficiency, the sum of direct greenhouse gas output and the emissions related to the production and supply of the fuel/energy. Green NCAP’s Life Cycle Assessment (LCA) was measured separately as part of the testing, with ORA 03 achieving the ‘Greener Choice’ award in 2023 for having the lowest impact on the climate over its complete vehicle life.
Speaking about the Green NCAP category awards, Dr. Aleksandar Damyanov, Technical Manager Green NCAP said: “The responsibility for cleaner air might just lie more on the shoulders of industry rather than on regulators. We hope these Category Winners give guidance on which brands are making progress in a sustainable direction.”
Additionally, Green NCAP praised ORA 03 for its “good efficiency under a variety of conditions” adding that it “made use of its aerodynamic design and high charging efficiency, helping improve its overall consumption and reducing costs for the consumers”.
Speaking about the Green NCAP awards, Toby Marshall, Managing Director, GWM ORA commented: “We’re delighted with the fantastic results that ORA 03 has achieved as part of the rigorous Green NCAP testing. As the winner of two key categories, it is clear that ORA 03 has exceptional sustainability and efficiency credentials, factors that will resonate strongly with UK consumers.”
GWM ORA now has two model variants of ORA 03 on sale in the UK, PURE+ and PRO+; naming conventions that have recently been announced as part of a wider brand strategy update. Available from just £228* a month, the entry level ORA 03 PURE+ comes equipped with a high level of specification as standard, including: wireless phone charging, facial recognition, electric front seats, app integration and ‘Hello ORA’ intelligent voice assistance.
ORA 03 PRO+ offers an upgraded 260 mile WLTP range with an enhanced level of comfort features. Available from £298** a month, customers can enjoy features like heated, cooled and massage front seats, heated steering-wheel, panoramic sunroof, powered gesture tailgate, rear privacy glass and advanced automatic parking assistance.
GWM ORA has also recently achieved a key sales milestone, with 1,000 vehicles now on UK roads. Additionally, the brand has focused extensively on growing its core retail infrastructure in 2023, with 30 points of representation now in place across the UK and 16 trusted retail partners.
In 2024, GWM ORA will continue with its ambitious launch plans, introducing additional variants of ORA 03, including a sport inspired GT variant as well as its highly anticipated premium saloon model, ORA 07. In addition, the brand plans to expand its retail network through current and new partners, aiming to open one new site a month on average.
