Wednesday, 23rd April – Shanghai
In a dazzling showcase of imagination, innovation, and immersive design, OMODA&JAECOO have pulled back the curtain on a dual-brand experience that redefines the automotive exhibition format. Premiering at the Shanghai International Automobile Exhibition, the brands launched the “O-Universe” — a visionary space that blends avant-garde technology with the spirit of outdoor adventure.
At the heart of this experiential debut are two parallel realms: OMODA’s futuristic tech-forward O-LAB and JAECOO’s ruggedly immersive J-LAND. Together, they project a bold new era where mobility doesn’t just move us forward — it transforms the way we live, explore, and connect.
OMODA O-LAB: A Glimpse into the Metropolis of Tomorrow
Step into O-LAB, and you’re stepping into the future — or at least, OMODA’s version of it. More than just an exhibition, this is a full-fledged sensory experience. Flowing LED walls simulate the shimmer of distant galaxies, setting the stage for a cityscape reimagined through technology. Amidst the glow, drones hover, robotic dogs patrol, and intelligent devices pulse with interactivity, inviting guests into OMODA’s vision of 2050.
Anchoring the display is the Cyber Mecha Art Gallery — a kinetic prelude to the much-anticipated OMODA 3 launch. With intelligent light installations morphing with every visitor’s movement, this exhibit blurs the line between automotive design and digital art.
More than spectacle, OMODA’s O-LAB showcases substance: the debut of the OMODA 9 SHS — the brand’s first hybrid, and a preview of the OMODA E5, its pioneering all-electric model, which officially launched in September 2024. Together, they signal a confident push into electrified mobility, wrapped in OMODA’s signature futuristic flair.
JAECOO J-LAND: The Call of the Wild, Reimagined
While OMODA elevates tech, JAECOO grounds itself in the raw beauty of nature. J-LAND is an ode to the adventurous spirit — a green sanctuary nestled within the urban sprawl of Shanghai. Designed to simulate the textures, terrains, and tranquillity of untamed wilderness, J-LAND is where the modern SUV meets the ancient call of the wild.
Here, the spotlight shines on JAECOO’s newly unveiled JAECOO 5 BEV — a pure-electric outdoor SUV designed for sustainability-minded explorers. Alongside it, the JAECOO 7 SHS and JAECOO 8 SHS models take their place atop craggy platforms, their assertive stances underscoring their off-road capabilities and robust hybrid performance, courtesy of the brand’s proprietary SHS Super Hybrid System.
But the real adventure begins with the “light camping” test drive. This interactive experience invites guests to chart a course from the neon-lit urban core to simulated natural vistas, navigating rocky paths and grassy trails. It’s an electrified journey into escapism — an invitation to rethink what modern mobility can look like when it’s inspired by the wild.
A Dual Narrative for a New Automotive Era
The unveiling of the O-Universe is more than just a showcase — it’s a manifesto. OMODA&JAECOO have constructed a narrative that captures the duality of today’s drivers: the tech-savvy urbanite and the nature-seeking nomad. By creating two parallel worlds under one roof, the brands are making a statement that mobility isn’t a singular experience — it’s a spectrum.
And in Shanghai, that spectrum has never looked so vibrant.
As electrification, hybridisation, and digital immersion continue to shape the industry, OMODA&JAECOO are not just reacting to trends — they’re writing the next chapter. The O-Universe is their bold, immersive promise of what’s to come.
