London, 10 November 2025 – In a stunning debut, OMODA&JAECOO UK has achieved fourth place in the National Franchised Dealers Association’s (NFDA) Dealer Attitude Survey (DAS), underlining the brand’s rapid rise in the UK automotive market just over a year after its launch.
The milestone coincides with OMODA&JAECOO UK celebrating its 91st franchised dealership opening nationwide – a clear reflection of the brand’s strategic expansion and dedication to fostering strong dealer partnerships.
The NFDA’s biannual Dealer Attitude Survey, running since 1989, is widely recognised as a benchmark for assessing the health of manufacturer-dealer relationships across the UK. The Summer 2025 edition surveyed 2,341 dealership sites across 33 franchised networks, achieving a 61% response rate, and highlighted OMODA&JAECOO UK’s exceptional debut performance.
Top Marks Across Key Dealer Metrics
OMODA&JAECOO UK led all manufacturers in crucial areas including total margin on new vehicles, current bonus and rebate rates, and product value and pricing. The brand also ranked second for anticipated future profit return, demonstrating strong dealer confidence in both the profitability and sustainability of the OMODA&JAECOO retail model.
Victor Zhang, UK Country Director of OMODA&JAECOO UK, commented:
“To achieve fourth place in our very first NFDA Dealer Attitude Survey is a tremendous accomplishment and testament to the strength of our partnerships with UK dealers. We set out to build a network rooted in trust, transparency and shared success – and these results show that our investment in people, product and profitability is already delivering results. Our dealer partners are integral to OMODA&JAECOO’s growth, and we will continue to listen, collaborate and innovate to ensure that together we deliver a truly premium ownership experience for every customer.”
The results underscore OMODA&JAECOO UK’s commitment to nurturing its dealer network through proactive engagement, transparent business practices, and a focus on strong commercial viability.
Market Growth Mirrors Dealer Confidence
OMODA&JAECOO UK’s performance extends beyond dealer satisfaction into tangible market growth. With four models on sale – including the top-selling JAECOO 7, all-new JAECOO 5 and E5, and the MY24 OMODA 5 and E5, plus the flagship OMODA 9 – the brand achieved a record year-on-year market share increase, reaching 3.42% in October 2025.
All OMODA&JAECOO vehicles come with a comprehensive 7-year/100,000-mile warranty and RAC Home Start for the lifetime of the warranty, providing customers with long-term peace of mind while reinforcing dealer confidence in the products they sell.
A Strong Foundation for Future Success
The combination of dealer satisfaction, market growth, and robust product offerings positions OMODA&JAECOO UK for continued success. As the brand continues to expand its UK footprint, these early achievements signal a promising trajectory for both dealers and customers alike, cementing OMODA&JAECOO’s reputation as a trusted, forward-thinking player in the competitive automotive market.
With a clear focus on profitability, transparency, and partnership, OMODA&JAECOO UK is setting a new benchmark for how fast-growing brands can establish trust and deliver value in the franchised dealership sector.
