London, 9 May 2025 – OMODA&JAECOO UK marked a significant milestone in its rapidly growing journey with the debut of its first annual Dealer Awards – a glamorous evening hosted at the five-star Grove Hotel in Hertfordshire. The event brought together representatives from across the brand’s burgeoning UK network to honour exceptional performance, innovation, and dedication among its dealerships.
With 73 OMODA and JAECOO locations now operational across the country, the awards celebrated not only sales success, but also excellence in electric vehicle leadership, aftersales support, marketing, and fleet engagement. A total of nine accolades were presented during the evening, highlighting the diverse strengths of OMODA&JAECOO UK’s dealer community.
Celebrating Sales Excellence Across the Nation
The headline awards for Best Sales Performance Centre were split by territory size, recognising outstanding achievements in large, medium and small markets. Toomey Brentwood emerged as a dual winner on the night, securing the Best Sales Performance – Large Territory award after surpassing its annual sales objective by a remarkable 200%. The Essex-based dealership also clinched the Aftersales Performance Award, leading the entire network in service plan registrations, parts purchasing, and technical engagement.
In the medium territory category, Bassetts Swansea stood out with a 156% sales achievement, while Drayton Motors Louth claimed the small territory title with 143% of its sales target met — both strong testaments to the brands’ nationwide appeal.
Championing the Future: EV and Beyond
Recognising the momentum around electric mobility, the EV Leadership Award was presented to Stoner Gillingham for its exceptional sales performance of the fully electric OMODA E5. The award highlighted the dealership’s proactive approach in guiding customers through the EV transition with confidence and clarity.
Marketing and Media Mastery
Peoples Limited was named winner of the Retail Marketing Excellence Award, celebrated for its multifaceted marketing strategy that successfully leveraged the full breadth of digital and traditional channels. Wellington Motors earned top honours for Social Media Excellence, with its content strategy praised for creativity, consistency, and engagement — proving that well-crafted storytelling continues to drive audience connection.
In the fleet space, Brindley Garages secured the Top Fleet Dealer Performance Award thanks to its robust engagement with business customers and early commitment to establishing the OMODA and JAECOO brands in the competitive fleet market.
A Group Effort: Arnold Clark Leads the Pack
The evening’s final and most prestigious accolade – Best Group Sales Overall Performance – went to Arnold Clark, one of the UK’s most iconic dealer groups. With sites in Aberdeen, Linwood and Newcastle all surpassing 150% of their targets, the group delivered a combined sales performance of 266%, firmly establishing itself as a cornerstone of OMODA&JAECOO’s UK growth story.
A Night to Remember
Attendees were treated to a sophisticated gala evening that blended business recognition with cultural elegance, including a performance of traditional Chinese opera – a nod to the brand’s global roots and growing local relevance.
Victor Zhang, UK Director of OMODA&JAECOO, reflected on the evening’s significance:
“Our dealer network has been instrumental to the success that OMODA&JAECOO UK has achieved in our first year. The strong performances recognised at the awards show the strength in depth that we have across our showrooms and also how hard work is rewarded. My congratulations and thanks go to all of the winners for their contribution to the success of our two expanding brands.”
As OMODA&JAECOO UK looks ahead to its second year in the market, this inaugural awards event not only recognised current excellence but also set the tone for continued innovation and momentum across its dealer network.
Full List of Award Winners
- Best Sales Performance Centre (Large Territory): Toomey Brentwood
- Best Sales Performance Centre (Medium Territory): Bassetts Swansea
- Best Sales Performance Centre (Small Territory): Drayton Motors Louth
- EV Leadership: Stoner Gillingham
- Aftersales Performance: Toomey Brentwood
- Retail Marketing Excellence: Peoples Limited
- Social Media Excellence: Wellington Motors
- Top Fleet Dealer Performance: Brindley Garages
- Best Group Sales Overall Performance: Arnold Clark
