In an impressive display of rapid growth and market penetration, automotive newcomers OMODA and JAECOO have shattered records by achieving over 600,000 global sales in just 27 months. This milestone establishes them as the fastest emerging automotive brands worldwide to surpass the half-million sales mark, signaling a powerful new force in the global mobility landscape.
A South African Success Story: Luxury, Value, and Electrification Driving Demand
South Africa has emerged as a pivotal market for OMODA & JAECOO, with June 2025 marking a landmark achievement of over 1,000 units sold locally. The appeal lies not only in sleek design and premium features but also in the brands’ keen focus on value for money and safety—qualities that resonate strongly with discerning South African consumers.
Models such as the OMODA C5 and JAECOO J7 have become highly sought after, bolstered further by the introduction of plug-in hybrid versions like the C9 SHS and J7 SHS. These electrified options are bridging the gap between performance and sustainability, offering South African drivers access to cutting-edge hybrid technology without compromising on style or affordability.
“South Africans are increasingly choosing vehicles that don’t just look good, but offer real value,” says Shannon Gahagan, National Brand and Marketing Manager at OMODA & JAECOO South Africa. “With strong standard specifications, impressive safety ratings, and the recent introduction of electrified offerings, our growing lineup speaks to a new generation of drivers who want more from their mobility experience.”
New Energy Vehicles Powering Global Momentum
OMODA & JAECOO’s remarkable ascent is largely fueled by the surging demand for New Energy Vehicles (NEVs), which now account for over half of the brands’ global sales. June 2025 figures reveal that NEVs represent 51% of total sales, underscoring the shift towards electrification.
Leading the charge is the J7 SHS — a model equipped with OMODA & JAECOO’s proprietary super hybrid system (SHS). The J7 SHS consistently sells over 10,000 units per month globally, a feat that highlights its strong consumer appeal and competitive edge in multiple markets including Poland, the UK, Spain, Italy, and Malaysia.
This sustained demand for hybrid technology has not only boosted brand recognition but also significantly contributed to a 460% year-over-year increase in NEV sales. The J7 SHS stands as a testament to the brands’ commitment to innovation and environmental responsibility, setting benchmarks in the global hybrid vehicle sector.
Backed by a Powerhouse: Chery Group’s Global Ascendancy
Behind the meteoric rise of OMODA & JAECOO is the formidable Chery Group, the parent company that recently re-entered the Fortune Global 500 list at 233rd place—an impressive leap of 152 ranks from 2024. With revenues reaching USD 59.7 billion, Chery has emerged as the fastest-rising automotive company of the year.
Its cumulative exports have exceeded five million units, marking the first time a Chinese automotive brand has hit this milestone. This record not only highlights Chery’s global ambitions but also the critical role brands like OMODA & JAECOO play in expanding the group’s international footprint.
Expanding Horizons: Global Presence and Strategic Growth
Since their inception, OMODA & JAECOO have rapidly expanded to 44 countries, spanning key markets in Europe, Australia, Central and South America, Africa, and the Asia-Pacific region. The brands’ dynamic growth is underscored by a rising share of Chery’s total export volume—from 21% in 2023 to an anticipated 37% in 2025.
Looking ahead, OMODA & JAECOO plan to further broaden their reach by entering new markets such as Denmark, Croatia, Germany, and France in the latter half of 2025. To ensure seamless integration and localized customer experience, subsidiaries are being established across these regions to enhance sales, service, and operational capabilities.
Defining a New Era in Global Mobility
OMODA & JAECOO have clearly positioned themselves as trailblazers in the fiercely competitive automotive industry, leveraging innovation, electrification, and global ambition to deliver exceptional value. Their success in markets like South Africa reflects a deeper understanding of consumer needs—balancing luxury, performance, safety, and sustainability.
As these brands continue to accelerate their global journey, their story offers a compelling blueprint for the future of automotive growth: fast, focused, and forward-thinking. The rapid rise of OMODA & JAECOO, underpinned by the strength of the Chery Group, signals a shift in the global automotive landscape—where emerging brands are rewriting the rules of success.
