In a testament to their rapid ascent in South Africa’s competitive automotive landscape, OMODA and JAECOO, the brands under the O&J division, have secured a coveted position among the top 10 passenger car brands in December 2024. This remarkable achievement underscores their growing influence and appeal in a market traditionally dominated by long-established competitors.
Sales Milestone: A December to Remember
Recording 655 vehicle sales last month, the Brand O&J division has made its mark as a serious contender. Leading the charge was the OMODA C5, which delivered an impressive 408 units in December. This strong performance follows the introduction of more affordable C5 variants earlier in 2024, such as the Street and Style editions, which have broadened the model’s accessibility and appeal.
Meanwhile, the JAECOO J7 continues to attract buyers seeking premium features coupled with exceptional value. Priced from R549,900, the J7 has already garnered 1,595 buyers since its launch in April 2024, reinforcing its popularity in the mid-size SUV market.
Shannon Gahagan, National Brand and Marketing Manager for OMODA & JAECOO South Africa, encapsulated the success:
“OMODA and JAECOO have swiftly established themselves as trusted automakers in South Africa, earning the confidence of the local buying public. This is a testament to the blend of premium features, advanced design, comprehensive warranties, and exceptional value for money in all our vehicles.”
Premium Appeal: The OMODA C9 Gains Momentum
The recent introduction of the flagship OMODA C9 has further bolstered the brand’s standing. Launched in mid-October, the premium SUV has already achieved 220 sales, showcasing its ability to carve a niche in the highly competitive luxury segment.
Powered by a robust 2.0-litre turbocharged petrol engine delivering 192 kW and 400 N.m of torque, the C9 sets a high benchmark for performance. Available in two trims—Inspire and Explore AWD—it features a suite of luxury elements, including 20-inch wheels, a panoramic sunroof, leather upholstery, and power-adjustable front seats.
Electrified Future: Expanding the Lineup
Looking ahead, the future appears even brighter for OMODA and JAECOO in South Africa. Six new models, including electrified options, are slated to join the lineup in 2025. Notable arrivals include the plug-in hybrid C9, the JAECOO J7 PHEV, and the fully electric JAECOO J6, signaling a commitment to sustainable mobility.
After-Sales Excellence: A Pillar of Trust
Beyond sales, OMODA and JAECOO prioritize customer satisfaction through robust aftersales support. Sharing a 6,000m² parts facility with Chery South Africa, the brands maintain a 98% parts supply rate across their 52-strong dealer network. This infrastructure ensures that customers receive exceptional service and rapid access to spare parts, a critical component of the brand’s value proposition.
Driving Forward with Confidence
OMODA and JAECOO’s meteoric rise in South Africa demonstrates their ability to deliver what modern buyers seek: a combination of premium quality, cutting-edge technology, and outstanding value. As they prepare to expand their lineup with electrified models and continue to innovate, the brands are well-positioned to further cement their place in the hearts of South African drivers.
“Our commitment to delivering vehicles that combine premium quality, innovative technology, and exceptional value ensures that we remain at the forefront of meeting the evolving needs of local buyers,” concluded Gahagan.
With their sights set on an even greater share of the market, OMODA and JAECOO are poised to redefine success in South Africa’s dynamic automotive sector.
