Nova Motorsport Upholds Avon Tyres’ Legacy in European Motorsport as Title Sponsor of French Rallycross Championship
Nova Motorsport, a global tyre brand and licensed manufacturer of Avon Motorsport tyres, has proudly announced its role as the series sponsor for the 2024 French Rallycross Championship (FFSA Championnat De France Rallycross). The prestigious nine-round series is set to resume on May 25th, continuing the esteemed legacy of Avon Motorsport / Cooper Tire in European rallycross.
This partnership underscores Nova Motorsport’s unwavering commitment to rallycross, aspiring to be the premier tyre choice for global motorsport and specialized high-performance applications. By ensuring the ongoing supply of the multiple-championship-winning ACB11 rallycross tyre and developing innovative products for the future, Nova Motorsport cements its dedication to the sport.
Recognized as one of the strongest national series, the French championship broadens rallycross appeal through its female and junior categories. This new agreement marks Nova Motorsport’s fourth major motorsport partnership, adding to its involvement in the RallyX championship, Peter Auto historic racing, and the British Hillclimb Championship, with numerous other championships supported by the brand’s global dealer network.
Nova Motorsport’s Commercial and Technical HQ in Holt, UK, announced on May 22, 2024, the strategic sponsorship of the FFSA Championnat De France Rallycross. The series will kick off at Faleyras in southwest France from May 25th to 26th.
Nova Motorsport, a brand inspired by heritage and dedicated to technical excellence, has acquired Avon Motorsport’s assets from Cooper Tire. Building on the rich legacy established by Avon Motorsport / Cooper Tire, Nova Motorsport aims to further its global rallycross commitments.
The partnership ensures the continued supply of the acclaimed Avon Motorsport / Cooper Tire ACB11 rallycross tyre for the 2024 season. Nova Motorsport is establishing a global research and development and manufacturing hub at the Camac production facility in Portugal, acquired last month.
A comprehensive test program for the first rallycross tyres produced at the new facility in Portugal will commence later this year. This initiative will run alongside an R&D drive focused on developing sustainable, high-performance products for the future.
James Weekley, Nova Motorsport Commercial Director, stated: “Nova Motorsport is thrilled to become the title sponsor of the 2024 French Rallycross Championship. This series is renowned for its fierce competition across various categories, including Junior and Female drivers, which align perfectly with our mission to honor the Avon Motorsport / Cooper Tire legacy while innovating for the future. The FFSA French Rallycross Championship is crucial in promoting our brand and the sport of rallycross.”
Jean-Jacques Benezet, President of the Association of French Rallycross Organisers, added: “Nova Motorsport may be a new name in global motorsport, but its team is highly respected in French rallycross. Their extensive commercial and technical expertise from Avon Motorsport makes them an ideal sponsor for the French Rallycross Championship. We eagerly anticipate a collaborative effort to enhance the championship for competitors and fans.”
Nova Motorsport’s trackside branding will feature prominently throughout the FFSA French Rallycross Championship, driving brand engagement with competitors, customers, and fans. Beyond the French Rallycross Championship and the RallyX championship, Nova Motorsport also supplies tyres for four prestigious Peter Auto historic racing series and serves as the title sponsor and major tyre supplier for the British Hillclimb Championship. The brand’s global dealer network further supports numerous motorsport championships.
