Pretoria, South Africa – Nissan Africa has once again highlighted the strength and dedication of its dealer network across the continent, recognising top-performing dealerships at the prestigious Nissan NIMA Ignition Awards 2024. Celebrating exceptional customer service, outstanding product support, and operational excellence, the awards set new benchmarks for Nissan’s operations across sub-Saharan Africa.
The accolades for 2024 saw Anciens Comptoirs Ries of Djibouti named the Small National Sales Company of the Year, Motus Zambia awarded Medium National Sales Company of the Year, and Japan Motors Trading Company in Ghana crowned Large National Sales Company of the Year. These honours reflect a consistent commitment to delivering reliable, innovative, and accessible Nissan products to customers across Africa.
“Our extensive dealer network forms the backbone of our operations in each of the 54 countries where Nissan operates across the continent,” said Jordi Villa, President of Nissan Africa. “They are the face of Nissan, delivering on our promise of providing quality, innovative, and accessible products and services, no matter where you are.”
The NIMA Ignition Awards operate separately from the Dealer of the Year awards in North Africa and South Africa, placing a dedicated focus on recognising outstanding achievements across the broader sub-Saharan region. This year’s winners demonstrate excellence in sales, service, and customer satisfaction, alongside an unwavering dedication to the Nissan brand.
Highlighting the winners across key categories:
- Customer Satisfaction – Sales, Service, and Overall: Motorcare Limited, Uganda
- Aftersales NSC of the Year – Small: Anciens Comptoirs Ries, Djibouti
- Aftersales NSC of the Year – Medium: Japan Motors, Mali
- Aftersales NSC of the Year – Large: Japan Motors Trading Company, Ghana
- Sales NSC of the Year – Small: Anciens Comptoirs Ries, Djibouti
- Sales NSC of the Year – Medium: Japan Motors, Togo
- Sales NSC of the Year – Large: Japan Motors Trading Company, Ghana
Villa emphasised the role of Nissan’s dealer partners in building long-term growth across the continent. “These awards are testament to our commitment to Africa as we target significant growth through a strong sales and support network, as well as a versatile product range that includes award-winning models like the Nissan NAVARA, X-TRAIL, MAGNITE, and PATROL. Nissan Africa is continuously building its product portfolio locally, making it both more relevant and aspirational for our customers.”
He also noted the broader economic context driving mobility in Africa. “As one of the world’s youngest and fastest-growing regions, Africa’s middle class is expanding, and mobility is a key driver of this growth. With the right partners, Nissan is well-positioned to build on its brand success and expand its reach even further.”
The Nissan NIMA Ignition Awards 2024 not only celebrate operational excellence but also recognise the tireless efforts of individual representatives who go the extra mile to ensure customers receive the highest level of service and support. “We celebrate each Nissan representative who brings their best every day. Together with our partners, we are looking forward to a promising future,” concluded Villa.
Through initiatives like the NIMA Ignition Awards, Nissan Africa continues to strengthen its dealer network, elevate customer experiences, and set new standards for automotive excellence across the continent.
