Isuzu UK is proud to welcome television presenter, writer, and musician Nick Knowles as its newest brand ambassador. Known for his hands-on approach, relatable personality, and unwavering support for Britain’s tradespeople, Knowles brings a natural fit to the Isuzu family, embodying the same values of hard work, reliability, and getting the job done right that the brand has built its reputation on.
A familiar face on British television, Nick Knowles has spent decades helping communities, championing local projects, and fronting a wide range of factual and entertainment programmes. His can-do attitude and down-to-earth nature make him one of the UK’s most trusted and respected media personalities—a perfect match for Isuzu’s ruggedly dependable D-Max pick-up.
Knowles’ connection to the construction and building industry runs deeper than his on-screen work. As host of the Federation of Master Builders (FMB) Master Builder Awards, headline sponsored by Isuzu UK, he celebrates the skill, dedication, and craftsmanship of the nation’s tradespeople. “Nick Knowles and the Isuzu D-Max go together like bricks and mortar,” said George Wallis, Head of Marketing at Isuzu UK. “Both are tough, dependable, and built to last. Nick’s passion for all things construction is infectious, and this partnership really builds on a strong foundation.”
As part of his ambassador role, Knowles will be driving the new Isuzu D-Max STEEL Edition, a special edition model that combines strength, practicality, and bold, modern design. Fully equipped with accessories such as an electric roller shutter, bed rug, sports bars, grille lamps, rooftop lightbar, bonnet protector and lift, tailgate assist, wireless charger, wind visors, tow bar, and 13-pin towing electrics, the D-Max STEEL Edition is tailored to support the busy, hands-on lifestyle of tradespeople, adventurers, and professionals alike.
Whether hauling gear to a building site, supporting one of Knowles’ many hands-on projects, or heading out on a weekend adventure, the D-Max STEEL Edition delivers the reliability, capability, and versatility that the Isuzu brand is renowned for.
Speaking about the partnership, Nick Knowles said:
“I’ve always admired people and brands that roll up their sleeves and get stuck in, and that’s exactly what Isuzu is all about. The D-Max STEEL Edition fits my lifestyle perfectly; it’s tough, reliable, and stylish. Whether I’m heading to a filming location, supporting a project, or taking on a personal build, the D-Max has everything I need. I’m really proud to partner with a brand that shares my values and supports the hardworking tradespeople who keep this country running.”
This collaboration reinforces Isuzu UK’s commitment to celebrating those who work hard, think practically, and get things done—the very people the D-Max was built for. With its strong reputation for dependability, safety, and capability, the D-Max continues to be the pick-up of choice for professionals and adventurers across the UK.
