PEUGEOT has announced changes to its UK team, with Adam Wood appointed Managing Director of its UK operations, and Kristian Cholmondeley as Marketing Director. Sam Brandon has also been appointed as Regional Operations & Sales Director for the PEUGEOT brand. All appointments are effective immediately.
Wood has worked within the Stellantis Group since 2021, when he joined as Marketing Director for Vauxhall. Prior to joining Stellantis, Wood held multiple roles at Renault Group having joined as a graduate, progressing to take on a variety of positions including Dacia Brand Director, Marketing Director, Head of Marketing Communications, and Corporate Planning Manager. Wood replaces Julie David who is moving into the position of Managing Director of Stellantis Premium Brands.
On his appointment, Wood said: “The PEUGEOT brand is going from strength to strength, and I am excited about our potential. PEUGEOT will be launching five electric vehicles in the next two years, and it will be great to play a part in bringing these to UK drivers. I’d like to thank Julie for all her hard work and wish her all the best in her new role.”
Wood will report to Paul Willcox, Managing Director, Stellantis UK.
Paul Willcox said: “I am pleased to welcome Adam to the PEUGEOT UK team – he brings a wealth and breadth of experience to the role that will prove invaluable. I look forward to working with him over an exciting year for the brand as we launch new product and continue to electrify the model range.”
Kristian Cholmondeley is appointed Marketing Director, PEUGEOT UK, effective immediately.
Cholmondeley joins PEUGEOT UK having previously held a range of roles across Stellantis teams. Having started his career with PEUGEOT, Cholmondeley most recently served as Head of PR for Alfa Romeo and DS Automobiles. Previous roles include Head of Communications – DS Automobiles, Head of Business Sales – Citroën and DS Automobiles and Head of Sales Strategy – Citroën and DS Automobiles among others. He replaces Steven Wass who has recently been appointed Sales Director for the Vauxhall brand.
Kristian Cholmondeley said: “I am pleased to be joining a great team at PEUGEOT in a year that sees numerous great new products, starting with the dynamic and striking 408. I look forward to working closely with Adam to show the UK public why PEUGEOT is such a strong proposition.’
Sam Brandon joins the PEUGEOT management team as Regional Operations & Sales Director, having held a wealth of positions under the FCA (Fiat Chrysler Automobiles) umbrella, most recently as National Sales Manager for the Alfa Romeo and Jeep brands in the UK. Previous roles include National Product Manager Alfa Romeo and Jeep UK and EMEA regional roles in both Commercial and Product Management with the Jeep brand.
