London, 07 June 2023 – Ferrari North Europe is delighted to announce the opening of a brand new, Official Body Repairer, with Individual Specialist Cars in Solihull. The new Body Repairer workshop covers 2,300 sq m and has dedicated facilities to ensure the highest quality repairs, alongside a customer lounge that meets the latest Ferrari Corporate Identity. This brings the customer experience in-line with that offered by the rest of the Ferrari Official Dealer network.
The Individual Specialist Cars workshop has a Vehicle Inspection Area with a dedicated ramp and viewing area for client consultation both pre- and post-repair, as well as 4x 2-post scissor lifts, a 4-wheel alignment ramp, an MOT bay, and a Brake Testing facility – all of which is designed to ensure the client’s vehicle is repaired to the highest possible standard. In addition, the new workshop has 2x dedicated panel repair bays, one of which featurs a chassis alignment jig and ramp for major structural repairs to ensure the vehicle is repaired to original factory standard and maintains the factory warranty. It also has its own dedicated paint mixing room, and 2x paint booths with high and low level lighting and a scissor lift to ensure paint technicians can repaint every car to a factory standard.
In addition to the dedicated Ferrari Body Repairer facilities, one of the key elements which makes Individual Specialist Cars unique are the two owners: brothers Amer and Zee Mirza. The Mirza brothers have been in the Body Repairer business for nearly 20 years, but have also been Ferrari clients for nearly 15 years. They are also both fully certified Ferrari Structural Technicians and have completed the highest level of training courses offered by Ferrari for repairing and welding aluminium structures. This means that the Mirza brothers truly have a unique insight into not only the Ferrari customer experience and expectations, but also the factory’s requirements and standards for vehicle repair.
The opening of Individual Specialist Cars in Solihull has also created 14 new roles in the local community, with a target of expanding the headcount to 20 by 2024 in order to cover all facilities and meet the expected demand from clients and the Ferrari Dealer Network.
Francesco Balli, Regional Manager, Ferrari North Europe, commented: “It has been a privilege to work with Amer and Zee on bringing this project to life, and for us to welcome them to the Official Dealer Network as a dedicated Ferrari Body Repairer. As Ferrari clients, they have a perfect understanding of the customer service we expect our dealers to offer clients, and we are delighted to have them as part of the Ferrari family.”
