The new Panda is the consistent evolution of an invention that in its 31-year history has always been likeable, versatile and easy to use. The Panda is all this and something more: a brand rich in strong rational and emotional value, a car of which more than 6.4 million units have been produced, and which has won 16 million drivers different from one another in terms of taste, age, nationality and background.
A best seller which has significantly contributed to the undisputed leadership of Fiat in this segment: from the first 600 to the 500, from the 126 to the first Panda, from the Cinquecento to the Seicento, from the second generation Panda (2003) to the new 500 launched in 2007. Fiat has always been the point of reference of the city-car segment in Europe due to its unrivalled expertise developed in the continental cities.
The third generation of the Panda model springs forth from this technical and human heritage. It comes of age offering more quality in terms of space, comfort, functionality, technology and safety features. It combines the best features of the first- and second-generation cars. This intelligent vehicle is ideal for those wanting to combine the practical handling of a city car with the space and comfort of a five-door compact car.
All this is further enhanced by a modern and harmonious look which exalts that pleasant appearance of the Panda that by now has become a part of our collective memory just like other objects resulting from Italian creativity, from the Fiat 500 to the Vespa Piaggio, Moka Bialetti and Cubo by Bruno Munari.
Unique products that can neither be judged by their appearance nor just represent a good engineering exercise. Instead they are powerful alchemies, innovative in their design and concept that redefine the common points of reference and comparison. When this happens, essential masterpieces in the history of industry are born. The Fiat Panda is one of these.
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