- New ‘Make it Happen’ app and competition launched
- Chevrolet helps Facebook fans’ dreams come true with competition
With everything from parties to Christmas shopping, December is a great time to catch up with friends and family you’ve been meaning to see for ages.
If you’ve been busy all year and need a little nudge in the right direction, Chevrolet wants you to stop dreaming about it and ‘Make It Happen’! The fun new Facebook application hopes to transform their fans’ dreams into a festive reality.
The Facebook application allows fans to gather friends and family online, create a dream event and include images and content associated with their relationship history. These entertaining steps will show the friends and family what they’re missing and encourage them to grab every opportunity that presents itself.
“Chevrolet’s DNA is all about the spirit of optimism and opportunity,” says Wayne Brannon, President of Chevrolet Europe. “The ‘Make it Happen’ app is an exciting new part of our brand campaign launched earlier this year to empower fans to take some of Chevrolet’s ‘can-do-spirit’, thereby making the most of every day and opportunity.”
Anything is possible with Chevrolet
The app goes live today in France, Germany, Italy, Poland, Spain, Turkey and the UK. Theapp works in a similar way to arranging an event on Facebook, but it does all the hard work for the user. Simply drag and drop the friends to be invited, suggest an activity (going to the cinema, a restaurant, a coffee or ‘other’), suggest a date & time and Chevrolet makes it happen!
And for one lucky Chevrolet Facebook fan, their event will be supported with a prize of £1,000 towards the cost of their dream day out.
“Whether you’ve always wanted to re-connect with long lost school friends, help someone celebrate a significant birthday like we have this year, or re-connect with a family member you haven’t seen for years – Chevrolet will make it happen,” added Wayne Brannon.
‘Make it Happen’ is the Chevrolet’s brand campaign and tagline for Europe in the brand’s centennial year, supporting the market introduction of seven new cars in 2011. The campaign has been launched in several European countries and is visible in many channels: TV, print, outdoor, online, dealer marketing and relationship marketing. The app will be promoted as part of a wider online campaign across interactive display advertising, Facebook adverts and contextual targeting, across seven markets.
“Chevrolet’s app is a fun way to catch up with friends you haven’t seen for ages so we’re offering a great chance for people to stop dreaming and make it happen this festive season,” concludes Wayne Brannon.
