March, 2023 – The Women’s World Car of the Year (WWCOTY) is pleased to announce that Monika Marroquin, motoring journalist on the television programme TSR_todo sobre ruedas has joined this international jury, the only one in the world composed exclusively of women motoring journalists. Marroquin is the only female motoring journalist in Guatemala. With her appointment, WWCOTY reach out 65 judges from 47 countries.
Since she started her professional career in 2012, she has worked for Latin American channels such as Speed and Fox Sports 3. She currently hosts automotive programmes on TSR_todo sobre ruedas, an 18-year-old weekly show that includes industry news, product tests, interviews with industry experts, and tips on vehicle maintenance and repair.
“One of the things I like most about my job is being able to break stereotypes. The automotive industry is designed for men, but in recent years we women have made our way into the industry. We are proving that we are just as good at talking about and testing cars”, says Monika.
About Guatemala
Guatemala is a Central American country with 18 million inhabitants and sales of approximately 40,000 new cars per year. It has an incipient business park dedicated to the manufacture of automotive components. The Guatemalan market is burdened by high import tariffs.
About Women’s World Car of the Year
Women’s World Car of the Year is the only car awards group in the world comprised exclusively of women motoring journalists. It was created by New Zealand motoring journalist Sandy Myhre in 2009. She is Honorary President while Marta García is Executive President.
This unique award aims to recognise the best cars of the year and to give a voice to women in the automotive world. The voting criteria are based on the same principles that guide any driver when choosing a car. The jurors do not select a ‘woman’s car’ because cars are not gender specific. Aspects such as safety, quality, price, design, ease of driving, benefits and environmental footprint, among others, are considered when casting the votes.
However, beyond choosing the best cars of the year, our goal is also to give visibility to women in the automotive world and to contribute to making women’s voices heard on all continents because mobility for a woman means access to many personal and professional possibilities.
