Tokyo, June 21, 2023 – Mitsubishi Motors will hold the world premiere of the fully redesigned Triton1 one-ton bakkie in Thailand on July 26.
The Triton is Mitsubishi Motors’ global strategic model that has been well-received in the ASEAN region, Oceania, Latin America, the Middle East, Africa and other markets for its durability, robustness and drivability, as well as comfort and ride quality required for private use.
The all-new Triton – the sixth generation of Mitsubishi Motors’ midsize bakkie – is updated with a beefed-up body and a powerful, horizontally-themed styling. At the front, the combination of daytime running lights resembling the sharp gaze of a hawk and a set of three dimensional headlights below emphasizes the impressive presence and robustness of the new model.
“I know that current as well as new fans will show an overwhelming interest in our all-new Triton bakkie, which will strengthen MMSA’s lifestyle attraction – stay tuned for more exciting news” says Jeffrey Allison, General Manager: Marketing at Mitsubishi Motors South Africa (MMSA).
“The all-new Triton has been completely reimagined under the design concept Beast Mode, or audacious and daring,” said Seiji Watanabe, division general manager of design, Mitsubishi Motors. “While expressing the toughness and powerfulness expected of a pickup truck, the all-new Triton combines agility with the brand’s robust design to create an imposing look. Tough and reliable, the all-new Triton will make customers want to go on any adventure. Please look forward to seeing it in full this July.”
A video that takes a behind-the-scenes look at the development of the all-new Triton and a video message from the designer are now available on Mitsubishi Motors’ special website.
