JOHANNESBURG – Mitsubishi Motors South Africa (MMSA) has once again demonstrated its commitment to customer service, retention, and brand image, earning numerous accolades in Mitsubishi’s annual global after sales business excellence program. The South African subsidiary’s outstanding performance has garnered it four prestigious awards, including recognition in the after sales and marketing categories.
MMSA’s dedication to service excellence was highlighted by its receipt of a Gold award in the after sales category for the 2023 financial year. This was complemented by a special Diamond award, marking three consecutive years of Gold or Platinum performances. These accolades reflect MMSA’s consistent success in exceeding after sales targets, which encompass customer satisfaction, retention initiatives, and the performance of spare parts and accessories.
For the first time, MMSA also competed in the sales and marketing category of the program, securing impressive results. The sales and marketing category evaluates factors such as public relations, external communication campaigns, sales excellence, and customer experience. MMSA’s exceptional performance across these areas earned them a special marketing award, distinguishing them as the best in public relations within the region.
“In 2023, we expanded our scope of participation as we feel this program is a great way of measuring ourselves against our peers in different markets. The program measures our dealer network across various performance sectors, providing valuable insights for MMSA to identify areas for improvement as we strive for ‘Lifetime Customer Loyalty,’” said Jeffrey Allison, General Manager Marketing for Mitsubishi Motor South Africa.
MMSA’s success is rooted in its strong relationship with its dealer network, ensuring that dealers are well-equipped to perform optimally. This robust relationship was further affirmed when MMSA received a Gold award at the recent NADA DSI awards.
“Our dealers are the face of our business and key to fostering long-term relationships with South African customers. The recent awards in both programs highlight the initiatives MMSA has implemented to ensure our dealers are ready to serve customers to the best of their ability,” stated Steven Terblans, General Manager Aftersales at Mitsubishi Motor SA.
The solid bond between MMSA and its loyal dealers continues to enhance the customer experience across various interaction points, from social media engagements to dealership visits and long-term ownership support via workshops and after sales services.
Mitsubishi Motors SA currently offers one of the most exciting and extensive product lineups in the brand’s history. With a strong dealer network and a focus on customer satisfaction, MMSA is well-positioned for future success, particularly with the anticipated launch of the all-new Triton later this year.
As MMSA continues to prioritize customer service and dealer relationships, it remains a shining example of excellence within the automotive industry.
